Cheryl Lombardo

Questioner
DISC Type : c

Director of Commercial Sales at Mahoney's Garden Centers

Winchester, Massachusetts, United States

Overview

Cheryl has no verified overview

Personality Overview

Not Easily Convinced

Value Seeker

Cautious & Analytical

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They prefer to fully evaluate every situation.

Topics They Care About

Cheryl has no verified topics they care about

Media Appearances

Cheryl has no verified media appearances

Work History

4-2024
Director of Commercial Sales at Mahoney's Garden Centers
1-2019 - 4-2024
Account Executive at SiteOne Landscape Supply, LLC.
6-1992 - 4-2024
Nursery Manager at Heimlich Nurseries

Education

Associate of Science (A.S.) from University of Massachusetts Amherst
Certificate in Floral Design from New England School of Floral Design

More Information

Social Presence :

Prographics :

Exp : 33 Location : Winchester, Massachusetts, United States Job Level : Mid-senior Designation : Director of Commercial Sales at Mahoney's Garden Centers
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Insights For Selling To Cheryl

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheryl is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Cheryl

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cheryl move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Cheryl take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Cheryl

Personality Compatibility


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