Cheryl Parks

Sharpshooter
DISC Type : CD

Chief Revenue Officer l Fractional at Digital Factory, Inc.

San Francisco Bay Area, United States

Overview

Cheryl has no verified overview

Personality Overview

Rigorous & Demanding

ROI Driven

Thorough Evaluator

More than the product, they care about the effectiveness of the product.  They are very proud of what they do. They like to be in a position where they can control the conversation and terms.

Topics They Care About

Cheryl has no verified topics they care about

Media Appearances

Cheryl has no verified media appearances

Work History

2-2026
Chief Revenue Officer l Fractional at Digital Factory, Inc.
10-2019
Sales Advisor & Coach at Consult Speak Coach, LLC
5-2015 - 9-2018
Enterprise Solution Sales at Iron Mountain
3-2007 - 5-2015
Business Development at Iron Mountain
9-2001 - 2-2005
Business Development at Pixxcomm Inc.

Education

1983 - 1988
Bachelor's Business Administration from University of Houston
1982 - 1983
Marketing from Virginia State University

More Information

Social Presence :

Prographics :

Exp : 30 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Chief Revenue Officer l Fractional at Digital Factory, Inc.
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Insights For Selling To Cheryl

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don't try too hard to forge relationships with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheryl is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Cheryl

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Cheryl move?

  • They can take decisions very fast if you manage to convince them.
  • Can Cheryl take some risk or not?

  • The risks don’t matter much to them.

You And Cheryl

Personality Compatibility


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