Cheryl Ragland

Commander
DISC Type : D

Chief Marketing Officer at Spirent Communications

Washington DC-Baltimore Area, United States

Overview

Cheryl has no verified overview

Personality Overview

Very Quick

Candid & Clear

Decisive

They are not always relationship oriented.  They respond well to strong and respectful communication. They like to move fast and expect the same from others.

Topics They Care About

Cheryl has no verified topics they care about

Media Appearances

Cheryl has no verified media appearances

Work History

1-2023
Chief Marketing Officer at Spirent Communications
1-2020 - 1-2023
Global Vice President of Marketing at Spirent Communications
1-2019
Official Member at Forbes Communications Council
2-2018 - 2-2020
Chief Marketing Officer at Infovista
2-2015 - 2-2018
Vice President of Corporate Marketing at BroadSoft (Acquired by Cisco)

Education

4 yr from Muhlenberg College
NYU Stern Executive Program from NYU Stern School of Business

More Information

Social Presence :

Prographics :

Exp : 26 Location : Washington DC-Baltimore Area, United States Job Level : Leadership Designation : Chief Marketing Officer at Spirent Communications
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Insights For Selling To Cheryl

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.

DONT's

  • Do not spend too much time focusing on product tech or features
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheryl is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Cheryl

  • If they are not convinced, they will have no hesitation in telling you the same.

Insights For Deal Planning

    How fast (or slow) will Cheryl move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Cheryl take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Cheryl

Personality Compatibility


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