Cheryl Ratcliffe
Login to view DISC.Cheryl Ratcliffe is the VP Global Head of New Category Strategic Projects at BAT, functioning as a global brand builder, strategist, and marketing researcher. Her background includes extensive experience in brand marketing and insights. She attended the University of Oxford and the University of Manitoba.
Cheryl maintains a keen interest in the strategies and developments within major global consumer goods companies, closely following industry leaders like Nestlé and Philip Morris International.
Her career is focused on pioneering and developing entirely new categories to drive future growth for a major multinational corporation.
Read the full overview →How Cheryl shows up
Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Topics Cheryl cares about
Work history
Media appearances
DISC profile (public)
DISC behavioral profile
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
Other BAT Employees
Explore more public profiles from related professionals.
More profiles
Discover additional public profiles from our index.
Search more profiles
Looking for someone else? Search here for anyone.