Cheryl Rosenblum

Captain
DISC Type : SD

Vice President Strategic Initiatives at CNA Corporation

Washington DC-Baltimore Area, United States

Overview

Cherie Rosenblum is the Vice President of Strategic Initiatives at CNA, where she leads corporate initiatives to expand CNAs presence in homeland defense and national security. For over a decade, she has connected CNAs research with federal agencies and foundations. She earned a Master of Public Management from the University of Maryland.

There is no publicly available information regarding Rosenblums personal life, hobbies, or non-work-related activities. Her professional focus is on national security, strategic development, and connecting research with governmental and international communities.

She serves as the Executive Director of the CNA Military Advisory Board, a distinguished group of retired senior flag and general officers examining emerging international security threats.

Personality Overview

Planner & Achiever

Dynamic But Sincere

Output-Driven

They might take some time to make their mind up but once they do, they don't change it easily.  Reading between the lines and seeing beyond your words comes naturally to them. They are very professional in their approach and can weigh multiple perspectives together.

Topics They Care About

National Security
Her role at CNA focuses on expanding presence in the homeland defense and national security communities, a recurring theme in her professional background.
Climate Security
Her Military Advisory Board work examines the links between climate, food, water, and national security, and she has supported the development of climate security wargames.
Strategic Partnerships
A key part of her role involves developing strategic partnerships among trustees, senior fellows, and external partners to connect CNA's work with various agencies and foundations.

Media Appearances

Cherie Rosenblum – Vice President, Strategic Initiatives, CNA Corporation. Featured in CNA.org

See Now

Work History

10-2022
Vice President Strategic Initiatives at CNA Corporation
2-2015 - 10-2022
Executive Director of the CNA Military Advisory Board & CNA Director of Strategic Development at CNA Corporation
2009 - 2015
Director of Strategic Development at CNA Corporation
1999 - 2009
Deputy Director for Energy Research at CNA Corporation
1997 - 1999
Research Fellow at Logistics Management Institute

Education

1992 - 1995
MPM from University of Maryland
1986 - 1991
B.S. from Rochester Institute of Technology

More Information

Social Presence :

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Exp : 29 Location : Washington DC-Baltimore Area, United States Job Level : Senior Designation : Vice President Strategic Initiatives at CNA Corporation
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Insights For Selling To Cheryl

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • You can spend time on BANT (or other qualification methodology) but keep it to the point
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer

DONT's

  • Don't go over them unless you are left with no other option
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheryl is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Cheryl

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Cheryl move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Cheryl take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Cheryl

Personality Compatibility


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