Cheryl Savage

Questioner
DISC Type : c

Director, Professional Books & Media at Heinemann

Madbury, New Hampshire, United States

Overview

Cheryl has no verified overview

Personality Overview

Price-Sensitive

Cautious & Analytical

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Cheryl has no verified topics they care about

Media Appearances

Cheryl has no verified media appearances

Work History

4-2024
Director, Professional Books & Media at Heinemann
2-2015 - 7-2024
Manager, Off-site Events at Heinemann
10-2010 - 2-2015
Onsite PD Program Administrator at Heinemann
4-2002 - 10-2009
Assistant Marketing Director at Relyco
4-2002 - 10-2009
Assistant Marketing Director at Relyco Sales

Education

1990 - 1994
Bachelor of Arts (BA) from Syracuse University
Education details unavailable from Montpelier High School

More Information

Social Presence :

Prographics :

Exp : N/A Location : Madbury, New Hampshire, United States Job Level : N/A Designation : Director, Professional Books & Media at Heinemann
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Insights For Selling To Cheryl

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheryl is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Cheryl

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Cheryl move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Cheryl take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Cheryl

Personality Compatibility


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