Chetna Kerai

Evaluator
DISC Type : csd

Head of People Services at National Centre for Social Research

United Kingdom

Overview

Chetna Kerai is a CIPD-qualified HR leader with over 20 years of experience, currently serving as the Head of People Services at the National Centre for Social Research. She is a London South Bank University graduate who focuses on shaping people strategy and enabling high performance. Colleagues describe her as diligent and efficient.

Chetna is a vocal advocate for leveraging technology to remove bias from hiring, having implemented blind recruitment processes to improve fairness and diversity.

Personality Overview

Fast But Analytical

Thorough Evaluator

Hard To Convince

They focus on the results, but can still be quite procedural and analytical about how to get there  They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical They are not very likely to become strong advocates of your product or service

Topics They Care About

Fair Recruitment
Spoke at a webinar on removing bias from the recruitment process and oversaw the implementation of blind recruitment at NatCen to boost diversity.
Recruitment Optimization
Led initiatives that reduced time-to-fill by 50% and significantly improved both candidate and hiring manager experience scores through process and technology improvements.
People Strategy
As Head of People Services, she partners with senior leadership to shape and deliver people strategies that align with organizational goals and drive culture.

Media Appearances

Chetna has no verified media appearances

Work History

7-2025
Head of People Services at National Centre for Social Research
4-2022 - 7-2025
Senior Human Resources Business Partner at National Centre for Social Research
11-2019 - 3-2022
HR Business Partner at National Centre for Social Research
1-2009 - 11-2019
Assistant HR Business Partner at National Centre for Social Research
2-2008 - 1-2009
Senior HR Assistant at National Centre for Social Research

Education

1998 - 2001
Bachelor of Science (B.Sc.) from London South Bank University
2017 - 2019
CIPD Level 5 from Avado

More Information

Social Presence :

Prographics :

Exp : 24 Location : United Kingdom Job Level : Mid-senior Designation : Head of People Services at National Centre for Social Research
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Insights For Selling To Chetna

During A Call Or A Meeting

DO's

  • Help them see both - the ‘big picture’ impact and the ROI of the investment
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Use phrases like ‘the ROI of this’, ‘X% more’ etc.

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chetna is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Chetna

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Chetna move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Chetna take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Chetna

Personality Compatibility


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