Cheyenne is the Associate Director of Market Research at ASU, specializing in delivering data-driven insights and shaping brand strategy. An analytical thinker with a background in consumer behavior from the University of Arizona, she has a proven history of leading teams and managing end-to-end research initiatives that drive audience engagement.
She has a great sense of humor about her work, once joking that after explaining her job to a friend, they compared her to Steve Harvey on Family Feud because shes always asking "survey says…! ". She is passionate about uncovering the "why" behind consumer actions and solving complex problems.
Unique fact: She has a certification from the Disney College & International Program Internship.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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