Cheyenne B. Carolin in

Cheyenne B. Carolin

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Associate Director of Market Research and Insights, Brand Strategy and Management at Arizona State University
📍 Phoenix, Arizona, United States

Cheyenne is the Associate Director of Market Research at ASU, specializing in delivering data-driven insights and shaping brand strategy. An analytical thinker with a background in consumer behavior from the University of Arizona, she has a proven history of leading teams and managing end-to-end research initiatives that drive audience engagement.

She has a great sense of humor about her work, once joking that after explaining her job to a friend, they compared her to Steve Harvey on Family Feud because shes always asking "survey says…! ". She is passionate about uncovering the "why" behind consumer actions and solving complex problems.

Unique fact: She has a certification from the Disney College & International Program Internship.

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Experience
12 Years
Current Role
Associate Director of Market Research and Insights, Brand Strategy and Management
Job Level
Mid-senior
Location
Phoenix, Arizona, United States
Personality Overview

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Priorities

Topics Cheyenne cares about

Consumer Insights
Her entire career is built around understanding consumer behavior, asking "why, " and uncovering the "aha" moments in data to shape strategy for ASU.
Team Leadership
She has a history of successful team management, once reducing employee attrition by 64% at a previous company, and is currently growing her team at ASU.
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Career

Work history

3-2025
Associate Director of Market Research and Insights, Brand Strategy and Management
Arizona State University
4-2023 - 3-2025
Assistant Director, Market Research
ASU Enterprise Partners
8-2022 - 4-2023
Senior Manager, Market Research
ASU Enterprise Partners
5-2021 - 7-2022
Manager, Marketing Research
Arizona State University
9-2018 - 5-2021
Team Leader, Customer Protection Services
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In the press

Media appearances

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Education
1-2025 - 5-2026
Graduate Certificate
Arizona State University
8-2015 - 5-2018
Bachelor’s Degree
University of Arizona, Eller College of Management
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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