Cheyenne B. Carolin

Critic
DISC Type : C

Associate Director of Market Research and Insights, Brand Strategy and Management at Arizona State University

Phoenix, Arizona, United States

Overview

Cheyenne is the Associate Director of Market Research at ASU, specializing in delivering data-driven insights and shaping brand strategy. An analytical thinker with a background in consumer behavior from the University of Arizona, she has a proven history of leading teams and managing end-to-end research initiatives that drive audience engagement.

She has a great sense of humor about her work, once joking that after explaining her job to a friend, they compared her to Steve Harvey on Family Feud because shes always asking "survey says…! ". She is passionate about uncovering the "why" behind consumer actions and solving complex problems.

Unique fact: She has a certification from the Disney College & International Program Internship.

Personality Overview

ROI Driven

Critic

Precise

It is very likely that they will negotiate pricing or other important terms.  Unless the value is proven by data, they are unlikely to value fancy features. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Consumer Insights
Her entire career is built around understanding consumer behavior, asking "why, " and uncovering the "aha" moments in data to shape strategy for ASU.
Team Leadership
She has a history of successful team management, once reducing employee attrition by 64% at a previous company, and is currently growing her team at ASU.
Data Storytelling
She excels at translating complex research into compelling narratives that inform campaign strategy, branding, and audience engagement for a major university.

Media Appearances

Cheyenne has no verified media appearances

Work History

3-2025
Associate Director of Market Research and Insights, Brand Strategy and Management at Arizona State University
4-2023 - 3-2025
Assistant Director, Market Research at ASU Enterprise Partners
8-2022 - 4-2023
Senior Manager, Market Research at ASU Enterprise Partners
5-2021 - 7-2022
Manager, Marketing Research at Arizona State University
9-2018 - 5-2021
Team Leader, Customer Protection Services at Discover Financial Services

Education

1-2025 - 5-2026
Graduate Certificate from Arizona State University
8-2015 - 5-2018
Bachelor’s Degree from University of Arizona, Eller College of Management

More Information

Social Presence :

Prographics :

Exp : 12 Location : Phoenix, Arizona, United States Job Level : Mid-senior Designation : Associate Director of Market Research and Insights, Brand Strategy and Management at Arizona State University
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Insights For Selling To Cheyenne B.

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Be ready to answer many clarity-seeking questions and requests for information

DONT's

  • Make extra effort to not seem pushy or confrontational
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t rush them till they have clearly gotten all the necessary information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Cheyenne B. is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Cheyenne B.

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Cheyenne B. move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Cheyenne B. take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Cheyenne B.

Personality Compatibility


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