Chika Russell

Doer
DISC Type : ds

Founder & Group CEO at CHIKA'S WHOLEFOODS AFRICA

London, England, United Kingdom

Overview

Chika Russell is the founder and CEO of CHIKAS Foods, a brand of African-inspired snacks. A qualified management accountant with a background in banking at firms like RBS, she is a vocal champion for women in business and a mentor to startups. People often describe her as pro-active, results-orientated, and a great networker.

Inspired by her childhood in Nigeria, she launched her business to share African food culture and act as a role model for her children. Passionate about social impact, she partners with charities like World Vision to support girls education in Africa. Chika is a mother of three and involves her children in the business.

She famously appeared on BBCs Dragons Den, where she received offers from all five Dragons but made the bold decision to turn them all down.

Personality Overview

Strategic Planner

Risk-Accepting

Long-term Focused

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Championing Women
A vocal advocate for "Buy Women Built, " she represents female-led SMEs at events and partners with programs to empower girls through education in Africa.
Startup Mentorship
She actively mentors startups and speaks on entrepreneurialism, drawing from her experience building a brand and securing major retail listings.
African Food Culture
Her company was founded on a desire to share nostalgic tastes from her childhood in West Africa and fill a gap in the UK market for Nigerian-inspired snacks.

Media Appearances

Chika has no verified media appearances

Work History

12-2022
Founder & Group CEO at CHIKA'S WHOLEFOODS AFRICA
9-2014
Founder and CEO at CHIKA’S Foods
5-2010 - 5-2013
Analyst in Global Banking Markets (GBM) at Royal Bank of Scotland Business
2-2010 - 4-2010
Analyst at Bain & Company
8-2007 - 1-2010
Analyst at ICAP

Education

2009 - 2011
CIMA from BPP University
2003 - 2006
Bachelors from Economics

More Information

Social Presence :

Prographics :

Exp : 16 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder & Group CEO at CHIKA'S WHOLEFOODS AFRICA
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Insights For Selling To Chika

During A Call Or A Meeting

DO's

  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building
  • Don't get into pricing discussions early on, steer conversation towards proven results

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chika is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Chika

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Chika move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Chika take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Chika

Personality Compatibility


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