Zoe Roberts

Critic
DISC Type : C

Founder at ButterNut Of London

London, England, United Kingdom

Overview

Zoe Roberts is the founder and CEO of ButterNut of London, an award-winning artisan nut butter brand she launched from her kitchen table in 2016. She built the company into a luxury brand stocked in Selfridges, combining a background in cinematography with a passion for ethical food. Colleagues describe her as sharp, dedicated, and professional.

Outside of her food business, Zoe has a history of creative and entrepreneurial pursuits. She founded and ran a digital magazine documenting the UK breakdancing scene, which was supported by the Princes Trust. Her certifications include a Day Skipper license, suggesting an interest in sailing, and she previously travelled extensively as a photographer.

Interestingly, before becoming a food entrepreneur, Zoe worked as a camera assistant on major film and TV productions, including "James Bond, " "Star Wars, " and "Guardians of the Galaxy. "

Personality Overview

Critic

Objective Thinker

ROI Driven

They are quite likely to negotiate on pricing or other key terms.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

Artisanal Food Brands
She built her company from a £1000 investment into a luxury brand focused on handmade, small-batch products with daring flavors and a strong ethical foundation.
Ethical Sourcing
Her brand's philosophy is rooted in thoughtful, transparent, and joyful food, emphasizing ethically sourced ingredients and sustainability.
Youth Entrepreneurship
She serves as a Member of the Board of Trustees for Business Launchpad, a youth charity, and was a Young Ambassador for The Prince's Trust.

Media Appearances

Zoe has no verified media appearances

Work History

1-2016
Founder at ButterNut Of London
9-2022 - 9-2023
Member Board of Trustees at Business Launchpad
4-2013 - 4-2017
Camera Assistant GBCT (Film, TV & Commercials) at Freelance
9-2010 - 4-2013
Editor in Chief at Bboy News

Education

2006 - 2010
BA Hons International from University of Leeds
2008 - 2009
Cinematografía from Universidad de Sevilla

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : Leadership Designation : Founder at ButterNut Of London
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Insights For Selling To Zoe

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Zoe is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Zoe

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Zoe move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Zoe take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Zoe

Personality Compatibility


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