Chip Rodgers

Initiator
DISC Type : Di

Founder and Host at Inside Partnering

San Francisco Bay Area, United States

Overview

Chip Rodgers is a growth-focused executive with deep expertise in B2B SaaS marketing and ecosystem strategy. As the founder of the "Inside Partnering" podcast and former Chief Partner Officer at WorkSpan, he specializes in building high-impact partnerships with companies like AWS and Microsoft. He holds an MBA from The University of Chicago Booth School of Business.

He is a passionate community builder, serving as a founding member of CMO Huddles to empower B2B marketing leaders. His work involves creating and sharing thought leadership content to advance the partnerships industry, featuring insights from top executives on his video podcast. People who have worked with him describe him as professional, creative, and energetic.

Unique fact: Chip authored a chapter on building community in the marketing book "The CMOs Periodic Table" and has written about business gamification.

Personality Overview

Friendly Challenger

Confident

Risk-Accepting

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Ecosystem Strategy
His career focus, from being CPO at WorkSpan to founding "Inside Partnering, " is centered on driving growth through strategic partnerships and co-selling.
B2B Go-to-Market
His content frequently explores how cloud partnerships and ecosystem influence can unlock new GTM pathways and change seller mindsets for better execution.
Community Building
He is a founding member of CMO Huddles and created the Ecosystem Aces community, demonstrating a clear passion for connecting and empowering industry professionals.

Media Appearances

Inside Partnering - Apple Podcasts. Featured in Apple Podcasts

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Chip Rodgers | Substack - Inside Partnering (Podcast). Featured in Substack

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Coming Up on Inside Partnering – by Chip Rodgers. Featured in Inside Partnering Substack

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Work History

8-2025
Founder and Host at Inside Partnering
8-2023
Member at The GTM Circle
6-2023
Executive Member at Partnership Leaders
6-2023 - 2-2025
Chief Partner Officer at WorkSpan
2021 - 6-2023
Chief Marketing Officer at WorkSpan

Education

MBA from The University of Chicago Booth School of Business
BS from Northwestern University

More Information

Social Presence :

Prographics :

Exp : N/A Location : San Francisco Bay Area, United States Job Level : Leadership Designation : Founder and Host at Inside Partnering
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Insights For Selling To Chip

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but insert some anecdotes into it
  • Refer to testimonials from well known people to highlight the value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chip is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Chip

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Chip move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Chip take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Chip

Personality Compatibility


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