Chrystle Cu

Questioner
DISC Type : c

Co-Founder & Co-CEO at COCOLAB

United States

Overview

Chrystle Cu is the Co-Founder and Co-CEO of COCOLAB, an oral wellness company she started with her sister. A graduate of the University of the Pacifics dental school, she was a practicing dentist who grew frustrated with preventable cavities, inspiring her to create effective and enjoyable oral care products.

Born into a family of entrepreneurs and following in her mothers footsteps to become a dentist, Chrystle is of Chinese-Filipino American heritage. She is a mother to two young children and lives in Orange County. Her hobbies include arts and crafts, such as chocolatiering and scrapbooking, as well as biking and traveling with her family.

Chrystle and her sister Catherine initially pre-sold their first product idea to Facebook friends using a Photoshop mock-up before they even had a prototype.

Personality Overview

Cautious & Analytical

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms.

Topics They Care About

Preventive Oral Care
As a dentist, she founded COCOLAB out of frustration with seeing preventable diseases and aims to make daily oral care routines more effective and enjoyable for consumers.
AAPI Entrepreneurship
She comes from a family of entrepreneurs with Chinese-Filipino heritage and has been featured during AAPI Heritage Month as an inspiring founder.
Consumer Brand Building
She successfully co-founded and grew a direct-to-consumer brand, leading its recent rebranding and expansion into national retailers like Target.

Media Appearances

In Her Shoes: Chrystle Cu, Co-Founder COCOLAB. Featured in Ally NYC

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How the Cu Sisters Built a Multi-Million Dollar Brand .... Featured in Kollective Hustle

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COCOLAB Launches Nationwide at Target, Bringing Joyful Dentist‑Designed Oral Care to Stores Across the Country. Featured in PR Newswire

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Work History

6-2024
Co-Founder & Co-CEO at COCOLAB
2014 - 6-2024
Co-Founder at COCOLAB
9-2008 - 6-2024
Dentist at Young Dental Group

Education

2005 - 2008
DDS from University of the Pacific
2001 - 2005
B.A. from Wellesley College

More Information

Social Presence :

Prographics :

Exp : 17 Location : United States Job Level : Leadership Designation : Co-Founder & Co-CEO at COCOLAB
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Insights For Selling To Chrystle

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chrystle is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Chrystle

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Chrystle move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Chrystle take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Chrystle

Personality Compatibility


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