Chiranjiv Kumar

Inquirer
DISC Type : cd

Sr Director Supply Chain at DealShare

Mumbai Metropolitan Region, India

Overview

Chiranjiv Kumar is a Senior Director at DealShare, leading supply chain and private brands with 18 years of experience in Indias FMCG and retail sectors. He specializes in the "0 to 100" scaling of private labels with a focus on P&L sovereignty. Colleagues describe him as an exceptional and dynamic leader.

He is deeply passionate about Indias economic and entrepreneurial growth, often referring to it as "Bharats New Source Code. " Chiranjiv also explores the connection between business leadership and spirituality, believing that mission clarity is essential for navigating corporate challenges and fostering resilience.

He champions a unique philosophy called "Grahak Haq, " advocating for the consumers fundamental right to transparency in an era of informed buyers.

Personality Overview

Hard To Convince

Judgemental

Demanding

They don’t always try to control the conversation but neither do they like yielding it fully.  They can be nudged to make faster decisions by offering what they value. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Scaling Private Brands
His expertise lies in the "0 to 100" journey of building high-growth private brands within the FMCG and grocery landscape.
Consumer Trust
He actively promotes "Grahak Haq" (consumer rights), aiming to replace "distraction marketing" with product transparency and integrity.
Supply Chain Circularity
Focuses on moving sustainability concepts like circularity from high-level policy to tangible, operational practice within the supply chain.

Media Appearances

Chiranjiv has no verified media appearances

Work History

12-2023
Sr Director Supply Chain at DealShare
2-2022 - 12-2023
Director Private Brands at DealShare
3-2020 - 2-2022
National Category Head Food at Future Group India
2-2016 - 3-2020
Business Head (Private Brands) at FUTURE CONSUMER LIMITED
7-2013 - 1-2016
Manager FMCG , Beauty & Cosmetics at Future Retail Limited

Education

Education details unavailable from SDA Bocconi
Education details unavailable from SDA Bocconi

More Information

Social Presence :

Prographics :

Exp : 20 Location : Mumbai Metropolitan Region, India Job Level : Senior Designation : Sr Director Supply Chain at DealShare
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Insights For Selling To Chiranjiv

During A Call Or A Meeting

DO's

  • Stress on the business value that your product offers
  • Highlight the competitive differentiation of your product
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t try to be an alpha salesperson, give them equal space
  • Don't try too hard to get friendly, let it happen with time
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chiranjiv is

  • Conviction in the product matters to them, followed by proof points and strong testimonials.
  • Will you ever get a clear answer from Chiranjiv

  • They may not be very forthcoming, but they will say no if needed.

Insights For Deal Planning

    How fast (or slow) will Chiranjiv move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Chiranjiv take some risk or not?

  • They can take risks but after weighing up the pros and cons.

You And Chiranjiv

Personality Compatibility


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