Chris Edwards

Inspirer
DISC Type : id

Chief Strategy Officer at Cracker Barrel

Greater Chicago Area, United States

Overview

Chris has no verified overview

Personality Overview

Achievment Oriented

Generous

Decisive

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

Chris has no verified topics they care about

Media Appearances

Chris has no verified media appearances

Work History

3-2024 - 12-2025
Chief Strategy Officer at Cracker Barrel
5-2020 - 8-2023
Chief Strategy Officer at Canopy Growth Corporation
5-2017 - 5-2020
SVP, Strategy at Constellation Brands
2-2016 - 5-2017
SVP, Business Strategy and Analysis at Constellation Brands
11-2014 - 2-2016
Vice President, Financial Planning & Analysis - Corporate at Constellation Brands

Education

1999 - 2001
MBA from The University of Chicago Booth School of Business
1991 - 1995
BA from Dartmouth College

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Chicago Area, United States Job Level : N/A Designation : Chief Strategy Officer at Cracker Barrel
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Get them to a point where they are ready to bat for your product internally
  • Acknowledge their status and position during the conversation
  • Focus on the big picture and the strategic value of your product

DONT's

  • Don't be unorganized, be prepared for the pitch
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Product value plays a big role, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Chris

  • If they do not firmly believe in you, they will refuse without hesitation.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Chris take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Chris

Personality Compatibility


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