Chris Erasmus

Observer
DISC Type : ci

General Manager UAE & RoMENA at Amazon Web Services (AWS)

Dubai, United Arab Emirates

Overview

As General Manager for AWS in the UAE & RoMENA, Chris leads regional growth with a focus on cloud innovation and AI transformation for enterprises and public sector entities. His background includes leadership roles for AWS in South Africa and studies at GIBS Business School.

He is passionate about developing the next generation of technology leaders through strategic partnerships and hands-on STEM education initiatives. A key driver for him is the satisfaction of building new ventures from the ground up and seeing them succeed, a trait that has defined his career.

Interesting fact: He personally champions turning conversations into action, such as transforming a dinner discussion into AWSs first Sustainability Innovation Day in Dubai.

Personality Overview

Curious

Assertive

Value Driven

They can sound friendly and charming but can quickly change gears to become inquisitive and probing.  They are generally good communicators and can be hard to convince. They are likely to ask many questions and look heavily for supporting information.

Topics They Care About

AI in Public Sector
Drives large-scale AI skilling programs for government employees and partners with academic institutions like MBZUAI to accelerate sovereign AI research and innovation.
Generative AI Adoption
Leads collaborations with companies like Virgin Mobile UAE to implement generative AI for enhancing customer service, fraud detection, and operational efficiency.
Youth Tech Empowerment
Passionate about fostering young talent through hands-on STEM initiatives, such as the A2RL autonomous racing challenge that utilizes AWS DeepRacer.

Media Appearances

Chris has no verified media appearances

Work History

10-2025
General Manager UAE & RoMENA at Amazon Web Services (AWS)
5-2025 - 10-2025
Country Manager, United Arab Emirates at Amazon Web Services (AWS)
1-2022 - 5-2025
Country General Manager, South Africa at Amazon Web Services (AWS)
7-2021 - 5-2025
Executive Director at Amazon Web Services South Africa (Pty) Ltd.
1-2015 - 12-2017
General Manager Data Centre Business Unit at Dimension Data

Education

2014 - 2015
Management Development Programme ( Dimension Data ) from GIBS Business School (Gordon Institute of Business Science)
1996 - 2000
Matric from Edgemead High School

More Information

Social Presence :

Prographics :

Exp : 16 Location : Dubai, United Arab Emirates Job Level : Senior Designation : General Manager UAE & RoMENA at Amazon Web Services (AWS)
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Share testimonials from known people and give multiple examples of product value
  • Build rapport, it will come handy to handle hard questions later

DONT's

  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Chris

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Chris take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Chris

Personality Compatibility


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