Chris Fenn

Evaluator
DISC Type : scd

Chief Marketing Officer at Champion

United Kingdom

Overview

Chris Fenn is the Chief Marketing Officer at Champion Europe, leveraging an extensive background in retail. His career features a long tenure at Office Shoes, where he progressed from merchandising roles to Director of Trade & Marketing, leading large teams and driving international expansion.



He successfully managed the German store launch and expansion for Office Shoes on the buying and merchandising side.

Personality Overview

Thorough Evaluator

Fast But Analytical

Quality Focused

They are not very likely to become strong advocates of your product or service  They focus on the results, but can still be quite procedural and analytical about how to get there They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical

Topics They Care About

Athlete Management
Is actively hiring specialists in athlete management, particularly within the boxing and MMA world, for brand representation at Champion.
Brand Activations
Shows a keen interest in impactful brand activations, having publicly praised a successful Adidas campaign during his time at Office Shoes.
Retail Expansion
Has direct experience leading international growth, specifically managing the German store launch and expansion from a merchandising and buying perspective for Office Shoes.

Media Appearances

Chris has no verified media appearances

Work History

10-2025
Chief Marketing Officer at Champion
2-2021 - 10-2025
Director: Trade & Marketing at Office Shoes
8-2011 - 2-2021
Head of Merchandising at Office Shoes
4-2009 - 8-2011
Senior Merchandiser at Office Shoes

Education

Chris has no verified education history

More Information

Social Presence :

Prographics :

Exp : 16 Location : United Kingdom Job Level : Leadership Designation : Chief Marketing Officer at Champion
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Showcase how you can impact results but also make sure that you share detailed information too

DONT's

  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid making strong statements, instead invite them to agree with you by asking them questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Chris

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Chris take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Chris

Personality Compatibility


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