Nick Keyte

Collaborator
DISC Type : is

Chief Product and Brand Officer at Charles Tyrwhitt

London, England, United Kingdom

Overview

Nick Keyte is the Chief Product and Brand Officer at Charles Tyrwhitt, leveraging an extensive background in British menswear. His career features senior leadership roles at Gieves & Hawkes, John Lewis, and Marks & Spencer. He holds an HND from the London College of Fashion.

He has led the menswear divisions at several of the UKs most iconic retailers, including Marks & Spencer, John Lewis, and Gieves & Hawkes.

Personality Overview

Consensus Builder

Good Listener

Example Driven

Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.  Scenarios where both sides can come out as winners appeal to them greatly. They are more likely to opt for solutions that are proven in the market.

Topics They Care About

British Menswear
His career is defined by leadership roles at iconic British brands such as Charles Tyrwhitt, Gieves & Hawkes, John Lewis, and Marks & Spencer.
Product Innovation
He describes himself as having a strong track record in product innovation, a key focus in his senior retail roles.
Retail Brand Strategy
His current title of Chief Product and Brand Officer highlights his direct responsibility for shaping brand identity and market positioning.

Media Appearances

Nick has no verified media appearances

Work History

12-2019
Chief Product and Brand Officer at Charles Tyrwhitt
10-2016 - 12-2019
Managing Director at Gieves & Hawkes
4-2013 - 10-2016
Head of Buying Menswear and Travel at John Lewis Partnership
4-2010 - 4-2013
Menswear Head of Buying at Marks and Spencer
9-2009 - 4-2010
Consultant at Nicholas Keyte

Education

1988 - 1990
HND from London College of Fashion, University of the Arts London
1982 - 1987
Education details unavailable from King's College, Taunton

More Information

Social Presence :

Prographics :

Exp : 16 Location : London, England, United Kingdom Job Level : Leadership Designation : Chief Product and Brand Officer at Charles Tyrwhitt
URL has been copied!

Insights For Selling To Nick

During A Call Or A Meeting

DO's

  • Use testimonials, case studies to show them why it is a low-risk, high-value decision
  • Summarize the key points at the end of the conversation
  • Use phrases like ‘trust me when’, ‘your team will love’ etc.

DONT's

  • Don’t ask too many questions that sound too dry and objective
  • Don’t give the impression of being unproven or risky
  • Don’t get into excessive details unless prompted

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Nick is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Nick

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Nick move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Nick take some risk or not?

  • They are unlikely to take many risks.

You And Nick

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.