Chris Francis in

Chris Francis

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Director, Global Head of Data at BAT
📍 London Area, United Kingdom

Chris is the Director and Global Head of Data at BAT, with 20 years of experience across technology and FMCG sectors at companies like Microsoft. He is a graduate of Quantic School of Business and Technology and is often described as strategic, target-focused, and a strong leader.

Outside of his core responsibilities, Chris is passionate about fostering talent and advancing diversity in leadership, serving as a Mentor for the 30% Club. He is actively involved in industry discussions, recently joining the Retail Innovation Council.

Unique fact: In 2019, the UK eCommerce team he led at Microsoft won the prestigious Platinum Award for Worldwide Top Team of the Year.

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Experience
22 Years
Current Role
Director, Global Head of Data
Job Level
Mid-senior
Location
London Area, United Kingdom
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Chris cares about

Data & AI Strategy
His current role focuses on BAT's data products roadmap to 2030, including AI use cases. He recently completed an AI learning program and joined a Data and AI executive committee.
Digital Transformation
He has extensive experience leading global and UK eCommerce divisions at BAT and Microsoft, focusing on D2C consumer experiences, performance marketing, and digital growth.
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Career

Work history

5-2024
Director, Global Head of Data
BAT
11-2021
Mentor
30% Club
10-2019 - 5-2024
Director, Global Head of eCommerce
BAT
7-2018 - 10-2019
Head of eCommerce UK and Ireland
Microsoft
3-2015 - 6-2018
EMEA Head of Marketing and Go to Market - Microsoft Digital Stores
Microsoft
In the press

Media appearances

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Education
2017 - 2018
Executive Master of Business Administration - EMBA
Quantic School of Business and Technology
Bachelor of Science (BSc) Psychology
The Nottingham Trent University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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