Ruth Pignal-Jacquard

Trailblazer
DISC Type : ID

Marketing Director at Hidden Hearing

London Area, United Kingdom

Overview

Ruth is a strategic Brand & Marketing Director with extensive experience driving growth for major brands like Virgin Media O2, Barclays, and BP. She specializes in marketing strategy, investment, and effectiveness. Colleagues have described her as an inspirational leader, exceptionally talented, and possessing a quick intellect.

Outside of her demanding career, Ruth is a dedicated working parent who finds inspiration in her family life. She openly reflects on the challenges and rewards of balancing professional commitments with being present for her children, particularly her 11-year-old daughter.

Interesting fact: She was recently inspired by a moving speech given to her by her 11-year-old daughter before a work trip.

Personality Overview

Values Relationships

Friendly But Fast

Persuasive

They will bat for you if they come to believe in you.  They respond better to a combination of speed and relationship. They like to keep things under control.

Topics They Care About

Brand-led Growth
Advocates for using brand building as a primary driver for long-term growth, even in businesses that traditionally focus on short-term, performance-driven marketing.
Marketing Effectiveness
Focuses on optimizing marketing investment and planning, using measurement frameworks like MMM to ensure marketing activities deliver sustainable business growth.
Hearing Health Advocacy
Passionate about her work at Hidden Hearing, aiming to improve lives by destigmatizing hearing loss and highlighting the emotional connection enabled by hearing care technology.

Media Appearances

Ruth has no verified media appearances

Work History

5-2024
Marketing Director at Hidden Hearing
10-2021 - 9-2023
Marketing Director - Planning, Insights & Effectiveness at Virgin Media O2
10-2017 - 10-2021
Head of Marketing Strategy, Planning & Investment at O2 (Telefónica UK)
11-2010 - 10-2017
VP Marketing Planning at Barclays
2-2010 - 8-2010
Head of Advertising & Promotions at Best Buy Europe

Education

10-2022 - 12-2022
Mini MBA from Advertising week
2006 - 2007
CIM professional Diploma from London School of Design and Marketing

More Information

Social Presence :

Prographics :

Exp : 23 Location : London Area, United Kingdom Job Level : Mid-senior Designation : Marketing Director at Hidden Hearing
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Insights For Selling To Ruth

During A Call Or A Meeting

DO's

  • Give them control of the sales process
  • Help them visualize the impact of their decision
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Don’t force involvement of other stakeholders unless it is critical
  • Don't make any commitments that you might not be able to fulfill
  • Do not look like someone who doesn’t know what they are talking about

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ruth is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Ruth

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Ruth move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Ruth take some risk or not?

  • They can take risks if necessary.

You And Ruth

Personality Compatibility


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