Chris Goddard

Collaborator
DISC Type : si

Executive Creative Director at Jellyfish

United Kingdom

Overview

Chris Goddard is an Executive Creative Director at Jellyfish, leading creative for world-renowned brands like Netflix, Google, and Toyota. His expertise lies in using brand storytelling to shift culture, drawing from a diverse career in advertising, music, gaming, and tech. He holds a degree in Film Studies and Screen Practise from the University of Surrey.

His background reveals a strong connection to the entertainment world, having shaped campaigns for major music acts and iconic gaming brands like PlayStation. Chris shows a deep appreciation for powerful storytelling in film, analyzing cinematic techniques and their psychological impact in his social commentary.

Unique fact: While at Sony Music, he was responsible for the creative strategy that launched the careers of global music groups One Direction and Little Mix.

Personality Overview

Good Listener

Appreciative

Fair-minded

They are more likely to go for proven solutions.  Win-win scenarios can appeal strongly to them. Unlike D or C types, they are calm as well as friendly and can give the impression of being more receptive than they actually are.

Topics They Care About

Brand Storytelling
He focuses on using the craft of brand storytelling to create impactful, culture-shifting campaigns for major global clients like Google and Nike.
Creative Leadership
As an executive, he is focused on fostering an award-winning creative team culture and is actively involved in recruiting top talent to produce distinctive work.
Film & Drama
He holds a degree in Film Studies and analyzes cinematic techniques and powerful storytelling in his personal commentary, showing a deep appreciation for the craft.

Media Appearances

Chris has no verified media appearances

Work History

7-2021
Executive Creative Director at Jellyfish
1-2019
Global Creative Director at Splash Worldwide (now Jellyfish)
8-2016
Creative Director & Head of Copy at Splash Worldwide (now Jellyfish)
3-2014 - 8-2016
Creative (Copywriter) / Social Engagement Director at BBH London
6-2011 - 3-2014
Creative Lead at Sony Music Entertainment

Education

2003 - 2006
Film Studies and Screen Practise from University of Surrey

More Information

Social Presence :

Prographics :

Exp : 16 Location : United Kingdom Job Level : Senior Designation : Executive Creative Director at Jellyfish
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Use phrases like ‘trust me when’, ‘your team will love’ etc.
  • Summarize the key points at the end of the conversation
  • Take time to make them feel comfortable before getting to the main pitch

DONT's

  • Don’t sound very transactional
  • Don’t push them to make decisions very fast, let them take their time
  • Avoid unnecessary confrontation if it arises incidentally

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Relationship and rapport play a major role, followed by low risk and the presence of proof points.
  • Will you ever get a clear answer from Chris

  • They are diplomatic when the need arises; they hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They can take their time to reach decisions, even while they stay engaged and friendly.
  • Can Chris take some risk or not?

  • They are unlikely to take many risks.

You And Chris

Personality Compatibility


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