Chris Goldan

Questioner
DISC Type : c

Marketing Director at SWBR

Rochester, New York, United States

Overview

Chris has no verified overview

Personality Overview

Not Easily Convinced

Cautious & Analytical

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Chris has no verified topics they care about

Media Appearances

Chris has no verified media appearances

Work History

11-2024
Marketing Director at SWBR
9-2021 - 11-2024
Creative Director at SWBR
1-2013 - 9-2021
Communications Manager at SWBR
Owner at CG Design Studio
Director of Graphic Design at Ayers Saint Gross

Education

Education details unavailable from The Art Institutes
Education details unavailable from Art Institute of Pittsburgh

More Information

Social Presence :

Prographics :

Exp : 12 Location : Rochester, New York, United States Job Level : Mid-senior Designation : Marketing Director at SWBR
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Chris

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Chris take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Chris

Personality Compatibility


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