Chris Hummel

Pioneer
DISC Type : DSI

President at Horizon Media Business

Purchase, New York, United States

Overview

Chris Hummel is the President of Green Thread, Horizon Medias B2B growth practice. With over two decades of experience at firms like Oracle, SAP, and United Rentals, he specializes in data-driven strategies to align sales and marketing for revenue expansion. Colleagues often describe him as driven, passionate, and energetic. He holds a MALD from The Fletcher School at Tufts University.

Outside of his corporate roles, Chris is deeply committed to supporting veterans, serving as an Advisory Board Member for SoldierStrong. His extensive international experience includes living and working abroad for 14 years across Europe and Asia, which has contributed to his global fluency and perspective.

He co-authored the book, "Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth. "

Personality Overview

Friendly But Fast

Driven But Considerate

Decisive But Friendly

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Revenue Operations
He co-authored a book on this topic and evangelizes it as a new system for aligning revenue teams to unlock growth.
Data-Driven Growth
His professional focus involves designing and operationalizing data-driven, capital-intensive commercial strategies for scalable growth.
B2B Marketing
He is a veteran B2B marketing leader, having served as a two-time Fortune 500 CMO with a track record of accelerating revenue for global brands.

Media Appearances

Chris has no verified media appearances

Work History

5-2022
President at Horizon Media Business
11-2019
Strategic Advisor at TalentSky
6-2017
Advisory Board Member at SoldierStrong
5-2020
Managing Director at The Revenue Enablement Institute
3-2016 - 5-2020
SVP and Chief Marketing Officer at United Rentals

Education

1991 - 1993
MALD from The Fletcher School at Tufts University
2000 - 2002
Global Business Senior Leadership Consortium from London Business School

More Information

Social Presence :

Prographics :

Exp : 9 Location : Purchase, New York, United States Job Level : Mid-senior Designation : President at Horizon Media Business
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Build a trustworthy relationship while keeping the product center-stage
  • During followups, use calls or text if needed, they should be fine
  • Showcase existing customers and use case-studies to grab their attention

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Chris

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They are generally fast movers and can take quick decisions
  • Can Chris take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Chris

Personality Compatibility


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