Chris Irwin

Wildcard
DISC Type : sic

Chief Executive Officer at Salford Red Devils Rugby League Club

Worsley, England, United Kingdom

Overview

A former professional rugby league player, Chris is a strategic sports executive with CEO and CCO experience at clubs including Salford Red Devils. He specializes in commercial growth and sponsorship, leveraging his VSI Executive Education in sports organization management. He is also the founder of the company "Wellbeing Through Sport".

As a lifelong fan and "Salford lad, " Chris has a deep passion for his local community. His involvement in grassroots sports is extensive, having served as a player, coach, and chairman for the Salford City Roosters community club. This highlights his commitment to developing sport at all levels.

His career came full circle when he was appointed CEO of Salford Red Devils, the club he supported as a child and served as a ball boy for.

Personality Overview

Curious But Skeptical

Requires Proof

Friendly But Slow

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Rugby League
He has a lifelong involvement with the sport, from being a professional player and youth coach to holding CEO and CCO positions at a Super League club.
Community Sports
He is deeply invested in grassroots sports, serving as a coach, chairman, and life member for the Salford City Roosters amateur rugby league club.
Commercial Growth
His executive career has focused on driving commercial strategy, revenue, and partnerships for professional sports organizations like Salford Red Devils and Exeter City FC.

Media Appearances

Chris has no verified media appearances

Work History

2-2025
Chief Executive Officer at Salford Red Devils Rugby League Club
2-2025 - 6-2025
Chief Executive Officer at Salford Red Devils Rugby League Club
10-2024 - 2-2025
Chief Commercial Officer (CCO) at Exeter City Football Club
7-2023 - 10-2024
Chief Commercial Officer (CCO) at Salford Red Devils Rugby League Club
10-2021 - 7-2023
Head of REDs (Reds Elite Development Squad) at Salford Red Devils Rugby League Club

Education

Education details unavailable from The University of Huddersfield
CEO Sports Organisation from VSI Executive Education

More Information

Social Presence :

Prographics :

Exp : 18 Location : Worsley, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at Salford Red Devils Rugby League Club
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Chris

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Chris take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Chris

Personality Compatibility


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