A former professional rugby league player, Chris is a strategic sports executive with CEO and CCO experience at clubs including Salford Red Devils. He specializes in commercial growth and sponsorship, leveraging his VSI Executive Education in sports organization management. He is also the founder of the company "Wellbeing Through Sport".
As a lifelong fan and "Salford lad, " Chris has a deep passion for his local community. His involvement in grassroots sports is extensive, having served as a player, coach, and chairman for the Salford City Roosters community club. This highlights his commitment to developing sport at all levels.
His career came full circle when he was appointed CEO of Salford Red Devils, the club he supported as a child and served as a ball boy for.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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