Chris Langford

Enthusiast
DISC Type : i

Chairman at CJ Retail Solutions Global

Runcorn, England, United Kingdom

Overview

Chris Langford is the founder and Chairman of CJ Retail Solutions, a company he established in 1995. He has guided the business from its inception as Managing Director to his current strategic role, specializing in field marketing, retail display installation, and store development for major UK retail groups.

He is described by colleagues as a reliable and professional partner who is considered one of the in-store marketing industrys leading figures.

He has led his company to win multiple industry accolades, including Gold at the POPAI Awards for excellence in retail installations.

Personality Overview

Optimistic

Non-Confrontational

Consensus Focused

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

In-Store Marketing
He co-founded and leads a company specializing in field marketing and in-store display solutions, and is regarded by peers as an industry leader.
Retail Display Innovation
His company focuses on installing and maintaining retail displays, and he has spoken about incorporating digital technology to stay ahead of design trends.
Industry Recognition
He shows pride in his company's achievements, sharing posts about winning POPAI awards for their successful installation projects.

Media Appearances

Chris has no verified media appearances

Work History

10-2017
Chairman at CJ Retail Solutions Global
1-1995 - 10-2017
Managing Director at CJ Retail Solutions Global
1995 - 2014
Managing Director at CJ Services UK Limited
3-1989 - 1-1995
Managing Director at Hamblecroft Limited

Education

2008 - 2010
Education details unavailable from Cranfield School of Management
1973 - 1977
Education details unavailable from St David's College Llandudno

More Information

Social Presence :

Prographics :

Exp : 36 Location : Runcorn, England, United Kingdom Job Level : Mid-senior Designation : Chairman at CJ Retail Solutions Global
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Invite them for a lunch or a drink/coffee
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Avoid overloading them with too much information
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Chris

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Chris take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Chris

Personality Compatibility


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