Chris Lay

Enigma
DISC Type : cid

Non Executive Director at Convex Insurance

London, England, United Kingdom

Overview

Chris has no verified overview

Personality Overview

Persuasive & Assertive

Fast Follower

Challenger

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Chris has no verified topics they care about

Media Appearances

Chris has no verified media appearances

Work History

4-2026
Non Executive Director at Convex Insurance
4-2026
Operating Partner, Ardonagh Capital Partners at The Ardonagh Group
1-2026
Chair at London Market Group
1-2026 - 4-2026
CEO Marsh Risk UK at Marsh Risk
1-2026 - 4-2026
CEO Marsh UK at Marsh

Education

1980 - 1983
BSC (Econ) from UCL
Chartered Insurer & ACII from Chartered Insurance Institute

More Information

Social Presence :

Prographics :

Exp : N/A Location : London, England, United Kingdom Job Level : N/A Designation : Non Executive Director at Convex Insurance
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t try to rush them into a decision, provide all necessary information first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Chris

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Chris take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Chris

Personality Compatibility


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