Chris Martin

Questioner
DISC Type : c

Head of Business Development at Lender

Charlotte, North Carolina, United States

Overview

Chris is the Head of Business Development at Lender, where he is dedicated to transforming the mortgage industry through seamless digital workflows. He brings extensive experience in strategic partnerships and business development within the mortgage technology sector. People often call him dependable and a team player.

Outside of his professional life, Chris earned his MBA from Georgia State University - J. Mack Robinson College of Business. He previously founded Martin Capital Partners / Navigator Properties, showcasing an entrepreneurial spirit.

Chris is recognized among esteemed leaders in the mortgage space, indicating significant industry influence.

Personality Overview

Not Easily Convinced

Systematic

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Digital Mortgage Platforms
As Head of Business Development at Lender, he focuses on an end-to-end digital mortgage workflow platform, aiming for seamless, transparent, and efficient processes.
Strategic Partnerships
His career includes roles as VP, Channel Partners at nCino and VP, Business Development - Partnerships at SimpleNexus, demonstrating a strong focus on building strategic alliances.
Mortgage Technology Integration
He shared posts about Talk'uments integrating with nCino's Mortgage Suite to provide multi-language resources, highlighting his interest in integrated solutions for industry challenges.

Media Appearances

Chris has no verified media appearances

Work History

1-2025
Head of Business Development at Lender
2-2022 - 1-2025
VP, Channel Partners - US Mortgage at nCino, Inc.
9-2018 - 10-2024
VP, Business Development - Partnerships at SimpleNexus
2015 - 9-2018
Head Of Business Development at FormFree Holdings Corporation
2003 - 2021
Founder & Principal at Martin Capital Partners / Navigator Properties

Education

1989 - 1993
Bachelor of Arts (B.A.) from The University of North Carolina at Chapel Hill
1997 - 1999
Master of Business Administration (MBA) from Georgia State University - J. Mack Robinson College of Business

More Information

Social Presence :

Prographics :

Exp : 27 Location : Charlotte, North Carolina, United States Job Level : Mid-senior Designation : Head of Business Development at Lender
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Chris

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Chris take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Chris

Personality Compatibility


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