Chris McBride

Trailblazer
DISC Type : DI

Vice President of Sales, North America at Panzura

San Jose, California, United States

Overview

Chris McBride is the Vice President of Sales for North America at Panzura, specializing in hybrid-cloud data management, AI, SaaS, and cybersecurity. Holding an MS from Auburn University, he has a history as a CRO and founder, focusing on translating complex technology into quantifiable business value for enterprise clients.

He is an advisor to multiple tech companies, focusing on innovations in data security and cloud infrastructure. His work often involves helping organizations protect against ransomware and secure their database contents with end-to-end encryption.

Unique fact: Chris founded his own firm, McBride Technology Sales Scientists, to help tech companies perfect their go-to-market strategies and product-market fit.

Personality Overview

Values Relationships

Charismatic

Informal

They are more likely to be open to unproven but exciting technologies.  They are charming and have the ability to align others behind their decisions. They will bat for you if they come to believe in you.

Topics They Care About

AI Data Curation
Emphasizes how Akridata's solution reduces time on data selection and curation by 15x, directly improving production AI models and accelerating time to accuracy.
Go-to-Market Strategy
Founded a consultancy to help tech companies define product-market fit, identify target customers, and develop sales and marketing tools to drive demand effectively.
Automated AI Labeling
He is excited about leveraging large vision models to offer fully automated labeling, cutting customer costs by up to 80% and delivering results in one day.

Media Appearances

Chris has no verified media appearances

Work History

4-2024
Vice President of Sales, North America at Panzura
8-2016
Advisor at Baffle, Inc.
7-2016
Principal at McBride Technology Sales Scientists
11-2022 - 7-2024
Chief Revenue Officer (CRO) at Akridata
1-2017 - 7-2024
Executive Advisory Board at Attala Systems

Education

1980 - 1987
MS from Auburn University

More Information

Social Presence :

Prographics :

Exp : 9 Location : San Jose, California, United States Job Level : Senior Designation : Vice President of Sales, North America at Panzura
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention
  • Display high self-confidence and expect them to have a strong personality.

DONT's

  • Don’t hesitate from asking questions or pushing them, but take a friendly approach
  • Avoid unnecessary negativity or slowness
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Chris

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Chris take some risk or not?

  • They can take risks if necessary.

You And Chris

Personality Compatibility


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