Chris Metcalf

Examiner
DISC Type : sc

Director at Thomas Emlyn Ltd

Chelmsford, England, United Kingdom

Overview

Chris Metcalf is the Founder and Director of Thomas Emlyn Ltd, branding himself as "The Construction Accountant". With over 15 years of specialized experience, he helps construction businesses manage their unique financial challenges, improve profitability, and gain strategic clarity through virtual finance director services.

He founded his firm with the core mission of simplifying complex financial management for construction business owners, allowing them to focus on growth and profitability rather than administrative stress.

Personality Overview

Tough To Convince

Late Adopter

Overcautious

They tend to be clear about their needs and limitations and are unlikely to promise too much.  They do not like taking risks at all and go for proven options in the end. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Construction Profitability
His entire practice is built around helping construction companies improve margins and understand where their profit is going, addressing industry-specific challenges.
Cash Flow Strategy
Frequently writes about and solves unpredictable cash flow, a key pain point he identifies for construction business owners aiming to build real wealth.
Industry-Specific Accounting
Focuses on the nuances of construction finance, including CIS (Construction Industry Scheme), project costing, and subcontractor management, which general accountants may miss.

Media Appearances

Chris has no verified media appearances

Work History

7-2021
Director at Thomas Emlyn Ltd
10-2008 - 7-2021
Accountant at Anthony Russel Limited

Education

2001 - 2008
Education details unavailable from Thurstable

More Information

Social Presence :

Prographics :

Exp : 17 Location : Chelmsford, England, United Kingdom Job Level : Mid-senior Designation : Director at Thomas Emlyn Ltd
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Chris

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Chris take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Chris

Personality Compatibility


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