Chris Morris

Questioner
DISC Type : c

CEO at The Citation Group

Greater Manchester, England, United Kingdom

Overview

Chris Morris is the Group CEO of The Citation Group, a private equity-backed professional services firm. He specializes in leading technologically innovative, fast-growing, and acquisitive businesses. A graduate of the University of Liverpool, he previously led LateRooms. com, achieving significant growth and a 9. 1x money multiple upon its sale to TUI Travel plc.

There is no publicly available information regarding Chriss personal life or hobbies.

Under his leadership, The Citation Group has made numerous strategic acquisitions, including 11 in the last three years, significantly expanding its international operations into Canada, Australia, and New Zealand.

Personality Overview

Price-Sensitive

Cautious & Analytical

Not Easily Convinced

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Acquisitive Growth
He has a strong track record of M&A, transforming businesses through strategic acquisitions at both The Citation Group and his prior role at LateRooms. com.
Private Equity
His career is defined by leading PE-backed companies, managing successful sales to firms like Hg Capital and KKR, and delivering high investor returns.
International Expansion
He is actively driving The Citation Group's global footprint, with recent acquisitions establishing a significant presence in Canada and Australia.

Media Appearances

Chris has no verified media appearances

Work History

3-2013
CEO at The Citation Group
1-2005 - 3-2013
CEO at The LateRooms Group
2003 - 2005
Commercial Finance Director at Waterford Wedgwood
1999 - 2003
Corporate Development Manager at MyTravel
1993 - 1999
Audit at Arthur Andersen

Education

1990 - 1993
1st from University of Liverpool
Education details unavailable from Lady Manners

More Information

Social Presence :

Prographics :

Exp : 33 Location : Greater Manchester, England, United Kingdom Job Level : Leadership Designation : CEO at The Citation Group
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Chris

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Chris take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Chris

Personality Compatibility


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