Chris Peddycord in

Chris Peddycord

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Director of Digital Business Solutions, Consumer Experience at Reynolds American Inc.
📍 Winston-Salem, North Carolina, United States

Chris Peddycord is the Director of Digital Business Solutions and Consumer Experience at Reynolds American, bringing over 20 years of expertise in ecommerce and product development. He excels at aligning IT with business goals to boost revenue and enhance customer shopping experiences. Chris earned his Bachelor of Science from the University of North Carolina at Greensboro.

Outside of his corporate role, Chris is a passionate Formula 1 enthusiast, with a particular interest in McLaren Racing. He actively participates in industry events like the Adobe Summit to stay current on technology and innovation. He is also proud of his hometown roots in Winston Salem.

He has a strong interest in Formula 1 racing, actively following teams like McLaren and brands such as Velo.

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Experience
16 Years
Current Role
Director of Digital Business Solutions, Consumer Experience
Job Level
Mid-senior
Location
Winston-Salem, North Carolina, United States
Personality Overview

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Priorities

Topics Chris cares about

Consumer Experience
This is central to his current role as Director of Consumer Experience and a recurring theme throughout his career of creating satisfactory shopping experiences.
Digital Transformation
His career has focused on aligning IT with business goals, adopting digital marketing, and enhancing ecommerce platforms to drive growth and improve UX/UI.
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Career

Work history

7-2022
Director of Digital Business Solutions, Consumer Experience
Reynolds American Inc.
4-2015 - 6-2022
Vice President of Business Integration
Market America, Inc.
10-2013 - 4-2015
Vice President of Business Analysis
Market America, Inc.
11-2009 - 10-2013
Director of Business Analysis
Market America, Inc.
In the press

Media appearances

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Education
Bachelor of Science - BS
University of North Carolina at Greensboro
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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