Chris Peddycord

Go-getter
DISC Type : d

Director of Digital Business Solutions, Consumer Experience at Reynolds American Inc.

Winston-Salem, North Carolina, United States

Overview

Chris Peddycord is the Director of Digital Business Solutions and Consumer Experience at Reynolds American, bringing over 20 years of expertise in ecommerce and product development. He excels at aligning IT with business goals to boost revenue and enhance customer shopping experiences. Chris earned his Bachelor of Science from the University of North Carolina at Greensboro.

Outside of his corporate role, Chris is a passionate Formula 1 enthusiast, with a particular interest in McLaren Racing. He actively participates in industry events like the Adobe Summit to stay current on technology and innovation. He is also proud of his hometown roots in Winston Salem.

He has a strong interest in Formula 1 racing, actively following teams like McLaren and brands such as Velo.

Personality Overview

Self-Confident

Fast-Paced

Challenger

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Consumer Experience
This is central to his current role as Director of Consumer Experience and a recurring theme throughout his career of creating satisfactory shopping experiences.
Digital Transformation
His career has focused on aligning IT with business goals, adopting digital marketing, and enhancing ecommerce platforms to drive growth and improve UX/UI.
Team Leadership
He has expressed the belief that a team is the most valuable asset, emphasizing investment in employees to ensure they are treated well and can soar.

Media Appearances

Chris has no verified media appearances

Work History

7-2022
Director of Digital Business Solutions, Consumer Experience at Reynolds American Inc.
4-2015 - 6-2022
Vice President of Business Integration at Market America, Inc.
10-2013 - 4-2015
Vice President of Business Analysis at Market America, Inc.
11-2009 - 10-2013
Director of Business Analysis at Market America, Inc.

Education

Bachelor of Science - BS from University of North Carolina at Greensboro

More Information

Social Presence :

Prographics :

Exp : 16 Location : Winston-Salem, North Carolina, United States Job Level : Mid-senior Designation : Director of Digital Business Solutions, Consumer Experience at Reynolds American Inc.
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Highlight the competitive differentiation of your product
  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Refer to testimonials from others in similar positions

DONT's

  • Avoid repeating yourself or making generalizations
  • Refrain from asking too many questions
  • Don't try too hard to get friendly, let it happen with time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Chris

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Chris take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Chris

Personality Compatibility


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