Rossen Petkov

Enthusiast
DISC Type : i

Associate Director Software Development & Data Integration at TaylorMade Golf Company

San Diego, California, United States

Overview

Rossen is an IT leader at TaylorMade Golf Company, directing software development, data integration, AI, and Azure cloud solutions. With a Masters degree from the University of National and World Economy, he focuses on aligning business needs with hands-on technical execution and has led major platform modernization projects.


He holds a certification from the Adidas Management Development Program, a unique qualification blending management principles with insights from a global sportswear leader.

Personality Overview

Story Driven

Non-Confrontational

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Data Modernization
He led the initiative to modernize TaylorMade's data integration stack, consolidating legacy tools into a unified cloud platform to support global growth.
AI & Automation
His current role includes directing teams working with generative AI and Robotic Process Automation (RPA) to enhance IT operations and business capabilities.
Cloud Architecture
He is responsible for the strategic direction and management of TaylorMade's architecture on the Azure cloud platform, a core component of his IT operations.

Media Appearances

Rossen has no verified media appearances

Work History

7-2025
Associate Director Software Development & Data Integration at TaylorMade Golf Company
2-2009
Senior Manager Application Technologies, Global IT at TaylorMade Golf Company
3-2002 - 2-2009
Software Architect at TaylorMade Golf Company
Sr. Software Engineer at Valubond (BondExpress)
Software Developer/Analyst at MIRO Technologies

Education

1988 - 1993
Master's degree from University of National and World Economy

More Information

Social Presence :

Prographics :

Exp : 23 Location : San Diego, California, United States Job Level : Mid-senior Designation : Associate Director Software Development & Data Integration at TaylorMade Golf Company
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Insights For Selling To Rossen

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Invite them for a lunch or a drink/coffee
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rossen is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Rossen

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Rossen move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Rossen take some risk or not?

  • They can take some low-probability risks if needed.

You And Rossen

Personality Compatibility


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