Chris Pitre in

Chris Pitre

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Co-Founder at Culture+
📍 Houston, Texas, United States

Chris Pitre is the Vice President of Softway, Co-Founder of Culture+, and a Wall Street Journal bestselling author. He focuses on building high-performing cultures centered on resilience and belonging, leveraging his expertise in business development, HR, and digital strategy. Colleagues and collaborators describe him as a "Communication Master" and "Networking Extraordinaire. "

Chris is a self-described "student of the world" who is passionate about anthropology, travel, history, and culinary experiences. A native Houstonian, he has a well-documented love for Beyoncé and also enjoys watching movies, particularly Bollywood action and crime films. His personal motto is "Curiosity over fear. "

During his interview for Softway, where he has now worked for a decade, he brought up that it was Beyoncés birthday.

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Experience
15 Years
Current Role
Co-Founder
Job Level
Leadership
Location
Houston, Texas, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Chris cares about

Workplace Culture
Co-authored the bestselling book "Love as a Business Strategy" and co-founded Culture+ to help companies bring humanity back to the workplace.
Digital Strategy
His career includes director-level roles in digital marketing and experience teaching social media and digital strategy at the Houston School of Advertising.
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Career

Work history

12-2021
Co-Founder
Culture+
1-2018
Vice President
Softway
10-2015 - 1-2018
Director, Strategy & Planning
Softway
9-2010 - 12-2016
Instructor
Houston School of Advertising
10-2014 - 9-2015
Director, Global Account Strategy & Business Development - Digital Marketing
Astadia
In the press

Media appearances

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Education
2002 - 2006
BBA
The George Washington University School of Business
1998 - 2002
Diploma
Elkins High School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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