Chris Pitre

Commander
DISC Type : D

Co-Founder at Culture+

Houston, Texas, United States

Overview

Chris Pitre is the Vice President of Softway, Co-Founder of Culture+, and a Wall Street Journal bestselling author. He focuses on building high-performing cultures centered on resilience and belonging, leveraging his expertise in business development, HR, and digital strategy. Colleagues and collaborators describe him as a "Communication Master" and "Networking Extraordinaire. "

Chris is a self-described "student of the world" who is passionate about anthropology, travel, history, and culinary experiences. A native Houstonian, he has a well-documented love for Beyoncé and also enjoys watching movies, particularly Bollywood action and crime films. His personal motto is "Curiosity over fear. "

During his interview for Softway, where he has now worked for a decade, he brought up that it was Beyoncés birthday.

Personality Overview

Risk-Taker

Impact-Driven

Candid & Clear

They put a lot of effort into ensuring personal success.  They are less concerned about the product and more about its potential impact. They respond better to strong and respectful interactions.

Topics They Care About

Workplace Culture
Co-authored the bestselling book "Love as a Business Strategy" and co-founded Culture+ to help companies bring humanity back to the workplace.
Digital Strategy
His career includes director-level roles in digital marketing and experience teaching social media and digital strategy at the Houston School of Advertising.
Leadership Development
He co-facilitates Seneca Leaders, a leadership development program, and frequently speaks and hosts a podcast on creating better business outcomes through human-first approaches.

Media Appearances

Chris has no verified media appearances

Work History

12-2021
Co-Founder at Culture+
1-2018
Vice President at Softway
10-2015 - 1-2018
Director, Strategy & Planning at Softway
9-2010 - 12-2016
Instructor at Houston School of Advertising
10-2014 - 9-2015
Director, Global Account Strategy & Business Development - Digital Marketing at Astadia

Education

2002 - 2006
BBA from The George Washington University School of Business
1998 - 2002
Diploma from Elkins High School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Houston, Texas, United States Job Level : Leadership Designation : Co-Founder at Culture+
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Avoid being a storyteller and don’t try to oversell
  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Chris

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • If convinced, they can reach decisions quite fast.
  • Can Chris take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Chris

Personality Compatibility


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