Chris Sorensen CPA, CGA (An Original Data Guy)

Enigma
DISC Type : cdi

President at Iteration Insights

Calgary, Alberta, Canada

Overview

Chris Sorensen is the President of Iteration Insights, bringing over 20 years of experience in data and analytics. With a background in cost accounting and a Bachelor of Management, he focuses on modern data architecture. Colleagues describe him as a visionary, passionate, and exceptionally bright leader.

He is a Microsoft Certified Trainer and an author, demonstrating a commitment to educating others in the data analytics field. His recent activities and publications show a strong focus on the evolution of data platforms and empowering organizations through self-service analytics.

Chris is the author of the "COMPLETE GUIDE TO T-SQL FOR DATA ANALYSTS, " officially published by Microsoft Press.

Personality Overview

Challenger

Persuasive & Assertive

Friendly Yet Blunt

They are generally strong communicators and are not easy to convince.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information.

Topics They Care About

Microsoft Fabric
His recent posts and his company's hiring for Fabric DevOps specialists indicate a strong professional focus on this modern data platform.
T-SQL Education
He recently authored the "COMPLETE GUIDE TO T-SQL FOR DATA ANALYSTS" for Microsoft Press and actively promotes learning the language.
Data-Driven Culture
Publishes articles on enabling organizations to move beyond basic reporting to make confident, data-driven decisions and foster self-service analytics.

Media Appearances

Chris has no verified media appearances

Work History

1-2018
President at Iteration Insights
5-2017 - 12-2017
Principal and Senior Analytics Consultant at Independent Contractor
10-2015 - 4-2017
Principal, Business Analytics at Hitachi Solutions Canada
6-2015 - 9-2015
Senior Consulting Manager, Analytics at Hitachi Solutions Canada
4-2014 - 6-2015
Consulting Manager, SAP BPC at Hitachi Solutions Canada

Education

1992 - 1999
B.Mgt from The University of Lethbridge

More Information

Social Presence :

Prographics :

Exp : 27 Location : Calgary, Alberta, Canada Job Level : N/A Designation : President at Iteration Insights
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Chris

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Chris take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Chris

Personality Compatibility


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