Chris Swathwood

Questioner
DISC Type : c

Chair of Legislative Affairs at Central Florida Business Aviation Association

Venice, Florida, United States

Overview

Chris has no verified overview

Personality Overview

Cautious & Analytical

Not Easily Convinced

Value Seeker

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Chris has no verified topics they care about

Media Appearances

Chris has no verified media appearances

Work History

5-2025
Chair of Legislative Affairs at Central Florida Business Aviation Association
6-2018
Owner and Founder at Altivation Aircraft Sales & Acquisitions
3-2012
CABA Advisory Board - Past Chairman of the Board at Colorado Aviation Business Association (CABA)
7-2010 - 7-2011
Indpendent Sales Rep, Rocky Mtn Region at Quest Aircraft Company
1-2010 - 5-2018
Regional Sales Manager at Jet Advisors

Education

2002 - 2006
BS from Metropolitan State University of Denver
1997 - 2000
Photographic Communications from Northwest College

More Information

Social Presence :

Prographics :

Exp : 15 Location : Venice, Florida, United States Job Level : Leadership Designation : Chair of Legislative Affairs at Central Florida Business Aviation Association
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Chris

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Chris take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Chris

Personality Compatibility


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