Chris Vaughan, PhD

Commander
DISC Type : D

Co-Founder & Chief Strategy Officer | Helping Association Leaders Shape What Comes Next at Sequence Consulting

Greater Chicago Area, United States

Overview

Chris Vaughan, PhD, is the Co-Founder and Chief Strategy Officer at Sequence Consulting, where he helps association leaders make critical choices for sustainable growth. With over 20 years of experience, colleagues describe him as a strategic, focused, and exceptional leader with both intellectual power and tactical execution.

He holds a Doctor of Philosophy from Indiana University Bloomington and a Doctor of Letters from Shimer College. His deep academic background is complemented by a passion for education, demonstrated by his leadership in preserving the Great Books tradition through a strategic college merger.

He received the North Central College Medal for his service leading the successful merger of Shimer College and North Central College.

Personality Overview

Candid & Clear

Strong-Willed

Very Quick

They respond better to strong and respectful interactions.  They like to be in a position where they can control the conversation and terms. They are not focused on building rapport and relationships.

Topics They Care About

Association Growth
His career is dedicated to helping associations achieve faster, more sustainable growth in membership, revenue, and overall impact.
Strategic Choices
He believes the most vital work for leaders is not simply effort, but decisively choosing the few strategies that matter most for the future.
Rethinking Revenue
He advocates moving beyond a member-centric sales model, urging associations to consider their entire audience for non-dues revenue opportunities.

Media Appearances

Leadership Beyond Fear and Greed: Why Associations Outperform Corporations with Chris Vaughan, Sequence Consulting. Featured in Awayre.com

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PODCAST Changing The Game For Associations: The Path To Sustainable Growth With Chris Vaughan. Featured in Sequence Consulting

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Work History

2001
Co-Founder & Chief Strategy Officer | Helping Association Leaders Shape What Comes Next at Sequence Consulting
1993 - 2001
Managing Partner | Business Strategy & Digital Transformation at marchFIRST (NASDAQ-World Leader System Integrator & Internet Consulting)

Education

Doctor of Letters- DLitt from Shimer College
Doctor of Philosophy - PhD from Indiana University Bloomington

More Information

Social Presence :

Prographics :

Exp : 33 Location : Greater Chicago Area, United States Job Level : Leadership Designation : Co-Founder & Chief Strategy Officer | Helping Association Leaders Shape What Comes Next at Sequence Consulting
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Chris

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They can take decisions very fast if you manage to convince them.
  • Can Chris take some risk or not?

  • The risks don’t matter much to them.

You And Chris

Personality Compatibility


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