Colby Horton in

Colby Horton

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Founder + CEO at Association Briefings
📍 Dallas-Fort Worth Metroplex, United States

Colby Horton is the Founder and CEO of Association Briefings, leveraging over two decades of B2B marketing and digital publishing experience. A former journalist, he specializes in data-driven content strategies to boost member engagement for associations. Colleagues describe him as creative, knowledgeable, tenacious, and compassionate.

Outside of work, Colby is a husband and father to three children in Mansfield, Texas. He is an avid baseball and football fan, and a loyal supporter of the Texas Rangers, having patiently waited for their World Series win. He is also the co-host of an association-focused podcast.

He almost single-handedly launched and built what became one of the top digital publishing service providers in the association industry.

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Experience
26 Years
Current Role
Founder + CEO
Job Level
Leadership
Location
Dallas-Fort Worth Metroplex, United States
Personality Overview

How Colby shows up

Communication Style
Decision Approach
Work Preference

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Priorities

Topics Colby cares about

Association Podcasting
He co-hosts the "Engaging in the Next" podcast and frequently speaks on how associations can use audio to drive member engagement and tell their stories.
Data-Driven Content
A core theme in his professional philosophy is the belief that marketing decisions should be driven by data, supported by strong creative, to grow a brand.
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Career

Work history

7-2020
Founder + CEO
Association Briefings
6-2013 - 6-2020
Executive Vice President, Marketing and Publishing
MultiView
6-2007 - 6-2013
VP, Publishing
MultiView
2-2000 - 4-2007
Electronic Communications Manager
Automotive Service Association
In the press

Media appearances

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Education
2000 - 2002
Master of Arts - MA
University of North Texas
1994 - 1999
Bachelor of Arts (B.A.)
The University of Texas at Arlington
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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