Colby Horton

Pioneer
DISC Type : ids

Founder + CEO at Association Briefings

Dallas-Fort Worth Metroplex, United States

Overview

Colby Horton is the Founder and CEO of Association Briefings, leveraging over two decades of B2B marketing and digital publishing experience. A former journalist, he specializes in data-driven content strategies to boost member engagement for associations. Colleagues describe him as creative, knowledgeable, tenacious, and compassionate.

Outside of work, Colby is a husband and father to three children in Mansfield, Texas. He is an avid baseball and football fan, and a loyal supporter of the Texas Rangers, having patiently waited for their World Series win. He is also the co-host of an association-focused podcast.

He almost single-handedly launched and built what became one of the top digital publishing service providers in the association industry.

Personality Overview

Dynamic But Sincere

Driven But Considerate

Friendly But Fast

If they are convinced, they can become very strong champions for your product  They have the unique ability to win both love and respect from their team (or outsiders) They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed

Topics They Care About

Association Podcasting
He co-hosts the "Engaging in the Next" podcast and frequently speaks on how associations can use audio to drive member engagement and tell their stories.
Data-Driven Content
A core theme in his professional philosophy is the belief that marketing decisions should be driven by data, supported by strong creative, to grow a brand.
Association Marketing
His entire career has been dedicated to serving the association space, focusing on strategies for member attraction, engagement, and retention through quality content.

Media Appearances

Listen to Colby Horton, founder and CEO of Association Briefings speak on how .... Featured in Facebook

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Work History

7-2020
Founder + CEO at Association Briefings
6-2013 - 6-2020
Executive Vice President, Marketing and Publishing at MultiView
6-2007 - 6-2013
VP, Publishing at MultiView
2-2000 - 4-2007
Electronic Communications Manager at Automotive Service Association

Education

2000 - 2002
Master of Arts - MA from University of North Texas
1994 - 1999
Bachelor of Arts (B.A.) from The University of Texas at Arlington

More Information

Social Presence :

Prographics :

Exp : 26 Location : Dallas-Fort Worth Metroplex, United States Job Level : Leadership Designation : Founder + CEO at Association Briefings
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Insights For Selling To Colby

During A Call Or A Meeting

DO's

  • Use phrases like ‘your decision will’, ‘you will impact’ etc.
  • Showcase existing customers and use case-studies to grab their attention
  • Build a trustworthy relationship while keeping the product center-stage

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Colby is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Colby

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Colby move?

  • They are generally fast movers and can take quick decisions
  • Can Colby take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Colby

Personality Compatibility


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