Chris W.

Commander
DISC Type : D

Web Content Writer at BertaProudDad Entertainment

Halifax, Nova Scotia, Canada

Overview

A CAPM-certified Project Coordinator and digital marketing strategist with over nine years of experience. He founded Anchor Point Digital Strategies and notably spearheaded a $39M renovation and rebranding of a landmark hotel into a flagship Marriott property. He holds a Bachelor of Business Administration from the University of New Brunswick.

He is currently a Web Content Writer for an independent conservative media brand focused on Alberta-first values, culture, and free speech. He has recently been exploring new career opportunities in Canada and has expressed plans to relocate to the U. S. for a role in marketing or community engagement.

Unique fact: He transformed a 296-room property through a $39M renovation, delivering the project on schedule while coordinating numerous cross-functional teams and stakeholders.

Personality Overview

Strong-Willed

Risk-Taker

Candid & Clear

They like to be in a position where they can control the conversation and terms.  They are very proud of what they do. They respond better to strong and respectful interactions.

Topics They Care About

Project Management
As a CAPM-certified professional, he managed a multi-million dollar hotel renovation, coordinating teams, timelines, and budgets to ensure on-time delivery.
Brand Growth
He founded a digital marketing agency focused on brand strategy, market differentiation, and executing multi-channel campaigns to drive engagement and business growth for clients.
Community Engagement
He believes community engagement is the core of social media strategy, viewing likes, comments, and shares as vital signals of trust and connection, not just vanity metrics.

Media Appearances

Chris has no verified media appearances

Work History

1-2026
Web Content Writer at BertaProudDad Entertainment
1-2025
Project Management Coordinator at SilverBirch Hotels & Resorts
6-2017 - 8-2025
Brand Strategist/Founder at Anchor Point Digital Strategies

Education

9-2010 - 4-2014
Bachelor of Business Administration - BBA from University of New Brunswick

More Information

Social Presence :

Prographics :

Exp : 8 Location : Halifax, Nova Scotia, Canada Job Level : Junior Designation : Web Content Writer at BertaProudDad Entertainment
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Be respectful but crisp
  • Speak about competitive differentiation that your product offers
  • Refer to testimonials from well-known industry leaders

DONT's

  • Avoid being too verbose
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Chris

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They can take decisions very fast if you manage to convince them.
  • Can Chris take some risk or not?

  • The risks don’t matter much to them.

You And Chris

Personality Compatibility


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