Chris Womack

Pioneer
DISC Type : dsi

Executive Product & Growth Leader (Independent) at Self-employed

San Diego, California, United States

Overview

Chris is an executive product and growth leader with deep expertise in consumer software, payments, and financial services. He was instrumental in doubling revenue at AppFolio by scaling its high-growth payments business. He holds a B. S. from Texas A&M University and now advises growth-stage, product-led companies.


He is a co-inventor on a patent for a system that provides assistance in an emergency.

Personality Overview

Dynamic But Sincere

Decisive But Friendly

Driven But Considerate

They have the unique ability to win both love and respect from their team (or outsiders)  They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed If they are convinced, they can become very strong champions for your product

Topics They Care About

Integrated Payments
He has extensive experience leading and scaling high-growth payments businesses within vertical SaaS platforms, a key focus of his role at AppFolio.
Product-Led Growth
He is currently evaluating executive leadership and board opportunities specifically with growth-stage, product-led companies, indicating a strong focus on this strategy.
Fintech Innovation
His career focuses on financial services and payments, and he is actively partnering with founders and CEOs to evaluate new ventures in the fintech space.

Media Appearances

Chris has no verified media appearances

Work History

12-2025
Executive Product & Growth Leader (Independent) at Self-employed
3-2024 - 11-2025
Chief Growth Officer at AppFolio
10-2022 - 3-2024
Senior Vice President - Payments, Screening & Insurance at AppFolio
10-2021 - 3-2023
Senior Vice President - Payments at AppFolio
4-2023 - 11-2025
Director at Terra Mar Insurance Company, Inc.

Education

1995 - 2000
B.S. from Texas A&M University

More Information

Social Presence :

Prographics :

Exp : 12 Location : San Diego, California, United States Job Level : Mid-senior Designation : Executive Product & Growth Leader (Independent) at Self-employed
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it
  • Build a trustworthy relationship while keeping the product center-stage
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don't lean very heavily into providing too much information, sharing whitepapers etc.
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t hesitate from asking questions or pushing them, but take a formal approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Chris

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They are generally fast movers and can take quick decisions
  • Can Chris take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Chris

Personality Compatibility


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