Chris Wunder

Captain
DISC Type : DS

Chief Executive Officer at Leap Brands

New York, New York, United States

Overview

Chris Wunder is the Founder and CEO of Leap Brands, an executive recruiting and M&A advisory firm he co-founded with a high school classmate. Specializing in private equity and the franchise industry, he is known as a "superconnector. " People who have worked with him describe him as exceptional, passionate, and energetic.

Outside of work, Chris is driven by his philosophy of chasing a calling rather than a passion and finding "work-life harmony" instead of balance. He transparently discusses the sacrifices of entrepreneurship and is motivated by providing for his family, emphasizing the importance of having his spouse aligned with his mission.

He is both an executive recruiter for the franchise industry and a franchise owner himself with Nothing Bundt Cakes.

Personality Overview

Long-Term Thinker

Planner & Achiever

Consummate Professional

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

Private Equity Deals
His firm specializes in M&A advisory and executive recruiting for private equity-backed companies, particularly within the franchise and restaurant sectors.
Franchise Industry
As a franchise owner and member of the International Franchise Association, he provides expert commentary on industry trends and supports franchise growth through recruiting and M&A.
Entrepreneurial Journey
He openly shares his experience of leaving a corporate career to build a business from scratch, emphasizing the importance of taking risks and mentorship.

Media Appearances

Chris has no verified media appearances

Work History

3-2023
Chief Executive Officer at Leap Brands
6-2025
Franchise Owner at Nothing Bundt Cakes
2-2024
Member at International Franchise Association
5-2023
Founder at Leap Health
1-2025
Founder, CEO at Leap Capital

Education

2011 - 2014
Bachelor of Arts (B.A.) from William Paterson University of New Jersey
2008 - 2010
Associate of Science (A.S.) from Passaic County Community College

More Information

Social Presence :

Prographics :

Exp : 2 Location : New York, New York, United States Job Level : Leadership Designation : Chief Executive Officer at Leap Brands
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Insights For Selling To Chris

During A Call Or A Meeting

DO's

  • Let them know of potential risks but suggest mitigation methods alongside
  • Focus on the results that your product produces, expect some strategic questions in return
  • During followups, use phone or text if needed, they should be fine

DONT's

  • Avoid putting conscious effort into relationship-building
  • Don't go over them unless you are left with no other option
  • Don't take their patience for granted, avoid long-winding sermons

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Chris is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Chris

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Chris move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Chris take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Chris

Personality Compatibility


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