Christina Ashkin (Rutter), MBA

Enigma
DISC Type : cdi

Director of Digital Marketing, AI Enablement at Covista

Washington, District of Columbia, United States

Overview

Christina has no verified overview

Personality Overview

Persuasive & Assertive

Hard To Convince

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Christina has no verified topics they care about

Media Appearances

Christina has no verified media appearances

Work History

2-2026
Director of Digital Marketing, AI Enablement at Covista
8-2022 - 2-2026
Director of Digital Marketing at Adtalem Global Education
8-2021 - 9-2022
Omni- Channel Relationship Management at Adtalem Global Education
7-2018 - 7-2021
Associate Director Enrollment Management, Strategy and Alt Channels at Laureate International Universities
7-2015 - 6-2018
Enrollment Manager at Laureate International Universities

Education

2014 - 2016
Master of Business Administration (MBA) from University of Roehampton
2007 - 2011
Bachelors of Science from Towson University

More Information

Social Presence :

Prographics :

Exp : 14 Location : Washington, District of Columbia, United States Job Level : Mid-senior Designation : Director of Digital Marketing, AI Enablement at Covista
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Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Avoid making offhand commitments, understand the root of their concerns first
  • Avoid long presentations and just 'high-level' value proposition, dive into the details
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Christina

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Christina move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Christina take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Christina

Personality Compatibility


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