Christina Bui

Enigma
DISC Type : Dci

Vice President - Managed Business Solutions at Robert Half

San Francisco, California, United States

Overview

Christina Bui is a Vice President at Robert Half, focusing on private equity and venture capital clients. With over 30 years of experience, she solves complex finance and operations challenges. People often describe her as visionary, strategic, and well-networked, leveraging her expertise from Johns Hopkins University and the University of Virginia.

Christina is the Founder of Cailan Ventures, an accelerator for Vietnamese entrepreneurs. She is also a Board Member for Son Foods, a family-owned sustainable food company. Her personal history as a refugee from Vietnam fuels her passion for community impact and giving back, demonstrated by her leadership roles in various organizations.

Interesting fact: As a refugee from the fall of Saigon, her familys harrowing escape shaped her belief in creating opportunities for others.

Personality Overview

Friendly Yet Blunt

Hard To Convince

Fast Follower

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

PE & VC Ecosystem
Her role at Robert Half and Protiviti centers on advising private equity, venture capital firms, and their portfolio companies during periods of transformation and transaction.
Vietnamese Entrepreneurship
As the Founder of Cailan Ventures, she is dedicated to uplifting the talent and innovation of Vietnamese entrepreneurs globally, helping them build sustainable businesses.
Women in Leadership
She serves on the executive board of How Women Lead, chairs fundraising events, and was named one of the “Most Influential Women in Business” twice.

Media Appearances

Christina has no verified media appearances

Work History

5-2025
Vice President - Managed Business Solutions at Robert Half
10-2023 - 5-2025
Managing Director - Executive Search Practice Group at Robert Half
2-2024
Advisory Board Member at The CFO Leadership Council
1-2022
Founder and GP at Cailan Ventures
5-2021
Board Member at Son Foods

Education

1997 - 2000
Master of Business Administration (M.B.A.) from The Johns Hopkins University - Carey Business School
Bachelor of Arts - BA from University of Virginia

More Information

Social Presence :

Prographics :

Exp : 17 Location : San Francisco, California, United States Job Level : Senior Designation : Vice President - Managed Business Solutions at Robert Half
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Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Christina

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Christina move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Christina take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Christina

Personality Compatibility


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