Matt Goulet

Trailblazer
DISC Type : ID

Principal at Urbanomics Planning Group, LLC

Los Angeles, California, United States

Overview

Matt Goulet is the Principal of Urbanomics Planning, specializing in land use, entitlements, and real estate development in Southern California. With a background in engineering and an MBA, he is a licensed real estate broker who has served on the management committee for the Urban Land Institute - Los Angeles. Colleagues describe him as passionate, creative, and trustworthy.

Deeply committed to community development, Matt recently stepped down after serving for 18 years on the board of 1010 Development Corporation, a non-profit affordable housing developer, including 14 years as Board Chair. He previously served as a docent, providing architectural tours for the Los Angeles Conservancy.

Unique fact: Matt successfully secured the land use entitlements and ABC licensing for the historic Hollywood Distillery, the first distillery to open in Hollywood since Prohibition.

Personality Overview

Persuasive

Charismatic

Assertive

They prefer to ensure that they are in control of the situation.  They are charming and can persuade others to support their decisions. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Affordable Housing
Served for 18 years on the board of 1010 Development Corp. , a non-profit affordable housing developer, demonstrating a long-term commitment to creating service-enriched housing for Angelenos.
Urban Development
Believes developers are "social developers" and aims to create projects that transform the urban form and improve quality of life in California cities.
Land Use Entitlements
His core professional expertise involves securing land use, zoning, and regulatory approvals for complex infill development projects across Southern California.

Media Appearances

Matt has no verified media appearances

Work History

5-2010
Principal at Urbanomics Planning Group, LLC
12-2007 - 10-2025
Chairman of the Board at 1010 Development Corporation
2-2014 - 4-2015
Senior Associate at Kate Bartolo & Associates
5-2006 - 2-2014
Vice President / Senior Advisor at Kosmont Companies
11-2007 - 4-2010
Land Use Planner at Craig Lawson & Co.

Education

2006 - 2009
Professional Certificate from UCLA
2000 - 2004
MBA from California State University, Northridge

More Information

Social Presence :

Prographics :

Exp : 8 Location : Los Angeles, California, United States Job Level : Middle Designation : Principal at Urbanomics Planning Group, LLC
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Insights For Selling To Matt

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Address your competition clearly and confidently
  • Help them visualize the impact of their decision

DONT's

  • Do not look like someone who doesn’t know what they are talking about
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Matt is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Matt

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Matt move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Matt take some risk or not?

  • If necessary, they will be ready to take risks.

You And Matt

Personality Compatibility


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