Christina Bylin

Pioneer
DISC Type : DIS

Chief Marketing Officer at CarParts.com

Manhattan Beach, California, United States

Overview

Christina has no verified overview

Personality Overview

Decisive But Friendly

Dynamic But Sincere

Friendly But Fast

They combine a unique set of diverse traits where they are fast and friendly but can slow down to be thorough when needed  They have the unique ability to win both love and respect from their team (or outsiders) If they are convinced, they can become very strong champions for your product

Topics They Care About

Christina has no verified topics they care about

Media Appearances

Christina has no verified media appearances

Work History

1-2024
Chief Marketing Officer at CarParts.com
7-2020 - 6-2024
Fractional CMO at Christina Thelin Consulting
6-2020 - 6-2020
Head of Americas Go to Market Product Solutions, Global Partnerships at Google
1-2019 - 6-2020
Global Product Marketing Lead - Brand Partner Marketing, Google Cloud at Google
2-2017 - 12-2019
Founder at INA + ILIA

Education

2010 - 2013
MBA from University of California, Berkeley, Haas School of Business
2021 - 2021
The Emerging CMO: Strategic Marketing Leadership (ECMO) from Stanford University Graduate School of Business

More Information

Social Presence :

Prographics :

Exp : 10 Location : Manhattan Beach, California, United States Job Level : Leadership Designation : Chief Marketing Officer at CarParts.com
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Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • Keep your pitch focused on the impact but nurture the relationship too
  • Showcase existing customers and use case-studies to grab their attention
  • Mostly stick to your standard pitch and qualifying script, but add some stories or anecdotes to it

DONT's

  • Don’t be very informal during the early interactions even if they are being so themselves
  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Don't lean very heavily into providing too much information, sharing whitepapers etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • Nothing less than a strong combination of proof of results, relationship and high levels of professionalism is effective with them.
  • Will you ever get a clear answer from Christina

  • They can say no while staying friendly, but can also be pursuaded to reconsider

Insights For Deal Planning

    How fast (or slow) will Christina move?

  • They are generally fast movers and can take quick decisions
  • Can Christina take some risk or not?

  • They have high risk-appetite but can get ahead of themselves once in a while. Observe carefully

You And Christina

Personality Compatibility


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