Christina Carter

Questioner
DISC Type : c

Member Board of Directors at Kua Ventures

Denver, Colorado, United States

Overview

Christina Carter is a finance and strategy executive on the leadership team at Beckett Thermal Solutions, overseeing FP&A, accounting, and IT. Her background includes serving as Head of Strategy and Chief of Staff to the CEO at Blue Apron, and she holds a Series 79 certification.

She is deeply committed to social impact, serving on the board of directors for Kua Ventures, an investment fund for Kenyan SMEs, and Water is Basic, a non-profit providing clean water in South Sudan and the DRC. She has been a long-time advisor and donor to these causes.

Christina actively supports growth in frontier markets through her non-profit board leadership and strategic advisory work.

Personality Overview

Value Seeker

Cautious & Analytical

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Social Impact Investing
Serves on the board of Kua Ventures, a social impact fund, and actively supports its mission to fund SMEs in Kenya and foster job creation.
Financial Strategy & FP&A
Leads the Finance & Strategy division at Beckett Thermal Solutions, with direct responsibility for the company's financial planning and analysis.
Frontier Markets
Demonstrates a passion for frontier markets through board roles at Kua Ventures (Kenya) and Water is Basic (South Sudan/DRC).

Media Appearances

Christina has no verified media appearances

Work History

5-2024
Member Board of Directors at Kua Ventures
12-2023
Member Board of Directors at Water is Basic
6-2022
Head of Finance & Strategy at Beckett Thermal Solutions
8-2019 - 6-2022
Head of Strategy, Chief of Staff to CEO at Blue Apron
8-2020 - 6-2021
Senior Director, Head of Finance & Strategy at Blue Apron

Education

Christina has no verified education history

More Information

Social Presence :

Prographics :

Exp : 6 Location : Denver, Colorado, United States Job Level : Mid-senior Designation : Member Board of Directors at Kua Ventures
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Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Back up any claims with data and numbers
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Christina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Christina move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Christina take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Christina

Personality Compatibility


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