Christina Coby

Initiator
DISC Type : Di

Associate Director, Marketing at BioDuro

San Diego, California, United States

Overview

Christina Coby is a Strategic Marketing Leader at BioDuro with over 15 years of expertise in the life science and biotech sectors. She specializes in B2B marketing, global event management, and branding. People who have worked with her describe her as "detail-oriented", "supportive", and "proactive".

Christina is focused on fostering professional connections within the industry. She frequently organizes and promotes networking opportunities, from scientific forums and happy hours to large-scale international trade shows, creating environments for meaningful collaboration.

She has a proven track record of designing and executing over 35 global tradeshow campaigns per year, delivering measurable improvements in post-show conversions.

Personality Overview

Friendly Challenger

Confident

Risk-Accepting

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

Global Event Marketing
Manages and executes over 35 global tradeshows annually, focusing on improving meeting rates and post-show conversions.
Life Sciences Industry
Has dedicated her 15+ year career to marketing within the biotech and life sciences sectors for companies like BioDuro and EBD Group.
Demand Generation
Builds multi-channel demand programs using email, web, and social media to improve MQL-to-SQL conversion rates in alignment with sales targets.

Media Appearances

Christina has no verified media appearances

Work History

11-2024
Associate Director, Marketing at BioDuro
11-2021 - 10-2024
Marketing Communications Manager, US at BioDuro
12-2018 - 10-2021
Head Of Campaign Marketing at Informa Connect Life Sciences
1-2017 - 12-2018
Senior Marketing Manager at EBD Group
1-2015 - 12-2016
Marketing Manager at EBD Group

Education

Bachelor of Science in Business Administration from Nürtingen-Geislingen University (HfWU)

More Information

Social Presence :

Prographics :

Exp : 14 Location : San Diego, California, United States Job Level : Mid-senior Designation : Associate Director, Marketing at BioDuro
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Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Refer to testimonials from well known people to highlight the value of your product
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be very informal even if they are being so themselves
  • Don't be unorganized, be prepared for the pitch

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Christina

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Christina move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Christina take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Christina

Personality Compatibility


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