Christina Diya-Bernhard

Inquirer
DISC Type : dc

Founder/CEO at 3Eleven Advertising

Austin, Texas Metropolitan Area, United States

Overview

Christina Diya-Bernhard is the Founder and CEO of 3Eleven Advertising, a women-owned paid media agency in Austin. She focuses on data-first strategies for Meta, Google, and LinkedIn ads that support revenue outcomes over vanity metrics. She holds a Bachelor of Arts from Texas State University and is a certified Women Business Enterprise.

Outside of her agency, Christina often reflects on the lessons learned from her family life, which includes a husband, a toddler, and three pets. She values conversations around mental health and staying grounded, seeking to find balance between her roles as a business owner and a parent.

Instead of speaking about ads, she recently gave a talk on the systems and operations she built as an agency owner.

Personality Overview

Hard To Convince

Upfront

Judgemental

They don’t always try to control the conversation but neither do they like yielding it fully.  They care equally about the product and its potential impact. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Revenue-Focused Ads
Her agency's core philosophy is to tie paid media directly to business revenue, moving beyond platform-reported metrics like clicks or leads.
Data & Attribution
She champions a data-first approach, using advanced tracking and attribution to make advertising decisions based on what truly drives business results.
Agency Operations
She believes building efficient systems has been the single biggest positive shift in her business and her life, and she speaks publicly on this topic.

Media Appearances

Inspiring Conversations with Christina Bernhard of 3Eleven Advertising. Featured in Voyage Dallas

See Now

Work History

1-2019
Founder/CEO at 3Eleven Advertising
7-2015 - 2-2020
Marketing and Creative Director at The Carlson Law Firm
10-2014 - 6-2015
Marketing Coordinator at The Carlson Law Firm
6-2013 - 6-2015
Marketing Intern at Study Breaks Magazine

Education

2009 - 2013
Bachelor of Arts (BA) from Texas State University

More Information

Social Presence :

Prographics :

Exp : 12 Location : Austin, Texas Metropolitan Area, United States Job Level : N/A Designation : Founder/CEO at 3Eleven Advertising
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Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Get to the point quickly instead of spending too much time on pleasantries
  • Stress on the business value that your product offers

DONT's

  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Christina

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Christina move?

  • Their decision making speed is somewhere in the middle.
  • Can Christina take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Christina

Personality Compatibility


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