Christina Goethe

Questioner
DISC Type : c

Director, Charles Schwab Foundation and Community Affairs at Charles Schwab

New York City Metropolitan Area, United States

Overview

With nearly two decades of experience, Christina is a strategic communications leader and the Director of the Charles Schwab Foundation. She specializes in corporate philanthropy, reputation management, and driving social impact. People who have worked with her describe her as smart, strategic, and diplomatic.

Personality Overview

Price-Sensitive

Systematic

Cautious & Analytical

They prefer to fully evaluate every situation.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Corporate Philanthropy
Her career is focused on harnessing company resources for meaningful social impact, currently leading the Charles Schwab Foundation and community affairs.
Reputation Management
A core specialty throughout her career, she focuses on finding the right story to shape corporate reputations and define cultures.
Executive Communications
She has extensive experience in executive visibility, messaging, and serving as a Chief of Staff, indicating a focus on leadership communication.

Media Appearances

Christina has no verified media appearances

Work History

11-2021
Director, Charles Schwab Foundation and Community Affairs at Charles Schwab
10-2020 - 3-2022
Director of Corporate Responsibility and PR at TD Ameritrade
1-2016 - 3-2017
Director of Internal Communications and Chief of Staff at TD Ameritrade
5-2015 - 1-2016
Director of PR at FICO®
6-2014 - 5-2015
Agency Director at The Hatch Agency

Education

Bachelor’s Degree from University of South Carolina
Master's degree from Baruch College

More Information

Social Presence :

Prographics :

Exp : 17 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director, Charles Schwab Foundation and Community Affairs at Charles Schwab
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Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Christina

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Christina move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Christina take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Christina

Personality Compatibility


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