Katie Peterson

Energizer
DISC Type : I

Innovation Director at Glanbia Performance Nutrition (GPN)

Greater Chicago Area, United States

Overview

Katie Peterson is an accomplished innovation leader in the consumer packaged goods industry, currently serving as the Innovation Director at Glanbia Performance Nutrition. Her career includes key roles at The Kraft Heinz Company, where she led disruptive innovation and brand building for iconic names like Lunchables. She holds a BBA from the University of Michigans Ross School of Business.

Personality Overview

Relationship Oriented

Enthusiastic

Believer

They excel at seeing the bigger picture, and the long-term impact of their decisions.  Unlike C or D types, they are vocal with their opinions but not so much with their questions. They are people oriented, friendly and like creating new connections.

Topics They Care About

Disruptive Innovation
Previously served as the Director of Disruptive Innovation at The Kraft Heinz Company, focusing on creating new market opportunities and challenging established CPG models.
CPG Brand Growth
Experience as Director of Brand Building for major brands like Lunchables and P3 demonstrates a strong focus on scaling established consumer products.
Performance Nutrition
Currently leads innovation at Glanbia Performance Nutrition, indicating a professional focus on the sports nutrition and wellness market.

Media Appearances

Katie has no verified media appearances

Work History

6-2025
Innovation Director at Glanbia Performance Nutrition (GPN)
1-2021 - 6-2025
Director of Disruptive Innovation at The Kraft Heinz Company
4-2018 - 1-2021
Head of Growth at evolv
3-2016 - 4-2018
Director of Brand Building, Lunchables and P3 at The Kraft Heinz Company
7-2012 - 2-2016
Sr. Brand Manager, Philadelphia at The Kraft Heinz Company

Education

1999 - 2001
Bachelor of Business Administration (BBA) from University of Michigan - Stephen M. Ross School of Business

More Information

Social Presence :

Prographics :

Exp : 18 Location : Greater Chicago Area, United States Job Level : Mid-senior Designation : Innovation Director at Glanbia Performance Nutrition (GPN)
URL has been copied!

Insights For Selling To Katie

During A Call Or A Meeting

DO's

  • Be friendly and entertaining in your conversation
  • Do some small talk, ask them how things are going on their side
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t be excessively objective, be a storyteller
  • Avoid cutting into their flow
  • Don’t assume a yes just because they have not said no

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Katie is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Katie

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Katie move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Katie take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Katie

Personality Compatibility


Other Glanbia Performance Nutrition (GPN) Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.