Christina Nissen

Critic
DISC Type : C

Head of Digital Marketing at Danske Spil

Copenhagen, Capital Region of Denmark, Denmark

Overview

Christina is the Head of Digital Marketing at Danske Spil, where she leverages her extensive background in performance marketing and commercial strategy. A graduate of Copenhagen Business School, she is a people-focused leader passionate about translating consumer insights into growth and empowering high-performing teams through collaboration and innovation.

Outside of her core marketing responsibilities, Christina shows a strong commitment to social causes and team morale. She actively participates in company-wide fundraising events, demonstrating a dedication to community support and fostering a positive work environment where team members feel valued and motivated.

She proudly supports fundraising initiatives for the Danish Childrens Cancer Foundation through events at work.

Personality Overview

Negotiator

ROI Driven

Critic

Unless the value is proven by data, they are unlikely to value fancy features.  They choose to analyze logically and value facts to emotions. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Team Empowerment
Describes herself as a "people-focused leader" who is passionate about nurturing individual potential and empowering teams to thrive through collaboration and shared success.
Digital Campaign Strategy
Her career has focused on developing and implementing multi-channel digital marketing campaigns to drive growth, a key responsibility in her current and past roles.
Performance Marketing
Previously served as the Head of Performance Marketing at Aller Media, indicating deep expertise in data-driven marketing and optimizing campaigns for measurable results.

Media Appearances

Christina has no verified media appearances

Work History

3-2023
Head of Digital Marketing at Danske Spil
10-2021 - 3-2023
Head of Performance Marketing at Aller Media A/S
9-2016 - 9-2021
Marketing Manager at Bonnier Publications A/S
8-2016 - 9-2016
Nordic Brand Manager at Bonnier Publications A/S
1-2015 - 7-2016
Chief Operating Officer at Power Media Group ApS

Education

2009 - 2011
Cand.Ling.Merc from Copenhagen Business School
2006 - 2009
Bachelor from Copenhagen Business School

More Information

Social Presence :

Prographics :

Exp : 15 Location : Copenhagen, Capital Region of Denmark, Denmark Job Level : Mid-senior Designation : Head of Digital Marketing at Danske Spil
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Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Don’t forget to mention how you compare to competition on both features and pricing
  • Tell them what ROI they can expect

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don’t try too hard to build a relationship with them
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Christina

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Christina move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Christina take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Christina

Personality Compatibility


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