Christina Pletnewski

Evaluator
DISC Type : csd

SVP, CMO at Safelite at Safelite Group, Inc.

Columbus, Ohio Metropolitan Area, United States

Overview

Christina has no verified overview

Personality Overview

Thorough Evaluator

Fast But Analytical

Hard To Convince

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Christina has no verified topics they care about

Media Appearances

Christina has no verified media appearances

Work History

6-2022
SVP, CMO at Safelite at Safelite Group, Inc.
6-2020 - 6-2022
Vice President Customer Experience at Safelite AutoGlass
12-2015 - 6-2020
Vice President of Marketing at Safelite AutoGlass
1-2014 - 12-2015
Senior Director, US Pediatric Specialty Nutrition, Marketing & Sales at Abbott Nutrition
1-2012 - 12-2013
Director, US Adult Institutional Nutrition, Marketing & Sales at Abbott Nutrition

Education

1998 - 2000
Master of Business Administration (MBA) from The Ohio State University Fisher College of Business
1991 - 1995
Bachelor of Science (BS) from The Ohio State University

More Information

Social Presence :

Prographics :

Exp : 27 Location : Columbus, Ohio Metropolitan Area, United States Job Level : Leadership Designation : SVP, CMO at Safelite at Safelite Group, Inc.
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Insights For Selling To Christina

During A Call Or A Meeting

DO's

  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples
  • Help them see both - the ‘big picture’ impact and the ROI of the investment

DONT's

  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them
  • Avoid self-deprecating references or general informality, it could decrease their trust in you

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Christina is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Christina

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Christina move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Christina take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Christina

Personality Compatibility


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